CRM refers to Customer Relationship Management. It’s a piece of software used by iGaming businesses to keep track of their customers. It aids in streamlining operations, fostering customer relationships, enhancing support, and boosting revenue for businesses. Successfully interacting with customers is essential to any business, and a CRM tool can help make that process easier, which in turn boosts earnings.
When iGaming Meets CRM
As a specialized solution, iGaming CRM was developed to improve the efficiency of operational procedures through the gathering of invaluable user information. CRM enables iGaming businesses to do the following:
- Learn about the user’s habits to keep existing players engaged and bring in new ones.
- Take into consideration individual users’ preferences
- Maintain the highest quality of service for your players
- Map out the player’s progression.
- Reduce expenses by automating mundane and repetitive tasks
- Generate reports, keep an eye on data
A customer relationship management system can streamline marketing efforts across the customer lifecycle by automating mundane but necessary tasks. Successful CRM programs can help the iGaming industry better comprehend customer behaviour, streamline marketing and customer engagement, increase efficiency in customer acquisition and retention, decrease churn, improve customer service and cross-selling, improve the measurable success of marketing campaigns, automate repetitive communications, and refine audience segmentation for targeted advertising.
Why CRM?
Interaction
By centralizing and processing communications from various parties, CRM simplifies processes and strengthens relationships. In addition, customer relationship management software can handle routine tasks by automatically notifying workers and staff members of impending contact with customers.
Communication
With CRM’s help, you can get the right information to the right people at the right time, which in turn increases the likelihood of achieving success.
Segmentation
Customer relationship management software with advanced customer segmentation and increased engagement divides users into subsets based on factors such as their IP address, location, frequency of transactions, and total amount spent. As a result of having this information, marketers will be able to develop more targeted strategies for communicating with specific demographic subgroups. What this means is that auto-segmentation is the process of automatically grouping users into distinct subsets based on their shared characteristics or betting and gaming habits. Any new customers who meet the criteria for an existing segment will immediately become instant members of that segment.
Personalization
Understanding the players’ routines, preferences and interests is essential for creating a unique and engaging experience for each individual. With this information in hand, you can tailor your offers and messages to each player as they progress through their experience. As a result of CRM being implemented in the iGaming industry, players and bettors now have more options than ever before for highly customized gaming and sports betting events. Modern customer relationship management systems employ specialized algorithms to track and report onsite visitors’ activities across all your page’s touchpoints. After collecting this information, marketers can craft compelling, one-of-a-kind deals.
Data Protection
CRM solutions include specialized tools for managing, storing, and protecting sensitive information. It’s important for businesses to maintain data security in accordance with applicable laws and regulations. Thankfully, the entire procedure can be automated, and CRM can also provide control over data access. A transparent system like this one is an excellent way to keep your users’ data safe.
Likelihood of returning
In both acquiring new customers and keeping existing ones, CRM proves to be a valuable tool. Using it, you can collect valuable information from customers via post-purchase surveys, create more targeted email campaigns, and offer exclusive perks. Using a customer relationship management system, you can quickly respond to comments and complaints and keep the lines of communication open.
Player Perks
iGaming CRM allows you to provide players with exclusive casino and sportsbook prizes such as free bets, free spins, cashback promotions, welcome bonuses, and more, going above and beyond the scope of standard offers. You can use this to entice people to try out your game for the first time and keep them coming back for more with the right mix of bonuses and other rewards.
Effectiveness Around the Clock
The iGaming industry never stops, with customers placing bets or joining games at all hours of the day and night. For this reason, data collection must be continuous. It is critical to have software that can monitor, examine, and organize data from potentially thousands of customers. These capabilities are available in modern CRM systems.
Analytics
In-depth, data-driven insights into your iGaming business’s performance can be gleaned from the analytics program included in most customer relationship management software packages. This is calculated using the player’s win percentage, player churn rate, and acquisition data. Utilizing in-depth data and insights, CRM automation empowers managers to take decisive action in response to evolving market conditions.
Customer Satisfaction
Maintaining happy players is essential if you want to build a customer base that keeps coming back for more. It only takes a visitor a few minutes to decide whether they like your site, so make sure you fix any problems they may encounter before they leave. So, this is where customer relationship management comes in. Its purpose is to identify problem areas on the site and send a message to the marketing team so they can begin working on a solution.
As a Closing Remark
With CRM, iGaming companies can give their customers a better experience while also saving time and money. Customer relationship management provides valuable insights about players, their spending history and habits, and other data to help iGaming businesses make better, more profitable decisions. Pick a customer relationship management system that seems like it would work for your business.
Digitain’s CRM
As a world-leading iGaming software solutions provider, Digitain boasts its top-notch, AI-powered CRM system. With its highly flexible and comprehensive management tools, this is a perfect solution for your customer acquisition and retention teams to discover innovative ways of effective marketing.
Let’s take a look at our CRM’s key features:
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Player 360 Management
Digitain’s Player 360 CRM system centralizes all the relevant player data gathered from various channels. The latest customer conversations, user preferences, key performance indicators and operator decisions can all be accessed in a flash with Player 360. Information about you, your finances, your contacts, your transactions and the promotions you have taken part in or will take part in in the future are all included.
CRM users can now shift their focus from purely quantitative data mining to more qualitative forms of analysis like pattern recognition and behavioral predictions, all thanks to AI-powered recommendation and player-behavior prediction algorithms. This allows the operator to provide the players with the most relevant and engaging games.
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Marketing Segment Management
Our versatile query-building tool for data management helps CRM managers make the most of their valuable asset. CRM users can manage the lives of their players and access any data stored there with the help of an intuitive data navigation map. Players’ bets, deposits, withdrawals, communications, etc., are just some of the data that can be filtered using a standard set of criteria.
Simply drag the attribute you’re interested in and select the criteria you’d like to use from the many available filtering operators. By adding the list of returned players to your segment, you can find players with similar behaviors and boost the success of your campaigns. This is accomplished by joining related CRM tables and using as many fields as you need. The system will then dynamically update your player list to include the new addition if they meet your criteria. Additionally, the import function allows you to add a pre-made list of segment participants. Just drop the file wherever you want it uploaded, or drag it into the system. This allows for greater adaptability and saves time in the process.
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Communication Templates Design
With our CRM template builder, operators can easily create polished emails, SMS, and on-site messages, adding text blocks, images, buttons, custom HTML codes, and customizing the look with a simple drag-and-drop interface to perfectly match your brand proposition. You can make your messages more relevant to the recipient by dynamically inserting information like the player’s first and last name. You can check out how your freshly crafted emails will look in the system before you actually send them out.
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Automation of Multi-Channel Marketing Efforts
Create new users and keep current ones for good with multi-channel marketing campaigns tailored to each customer’s specific preferences and habits. The method is simple and easy to understand. After deciding on a demographic and a mode of contact, along with a distribution date, the campaign can officially begin. You can launch A/B test campaigns and set up recurring campaigns with our adaptable system.
There’s no need to make the same campaigns over and over again. Automatically, the system will begin the campaign at the time and with the number of participants you specify. Dynamic campaign metrics are another adaptable feature that can be used to calculate the incremental revenue generated by each individual advertising initiative. The number of custom metrics an operator can create to assess a campaign’s success and return on investment is practically unlimited. With the calendar view, operators can organize their marketing efforts ahead of time so they can concentrate on what really matters: bringing in new customers and keeping the ones they already have happy.
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Charts and Dashboards
Quickly and easily create charts and dashboards from your CRM data. Choose the desired record, aggregate and group using the necessary fields, decide on the best chart type and then save the results. When a new chart is made, it appears in the right pane of the interface so that you can easily access it whenever you need to visualize your data. In order to quickly access the relevant CRM metrics, just expand the charts in the right pane. To make quick, data-driven decisions, simply build the desired dashboard by combining relevant charts and metrics.
Choose a format for your dashboard that suits your needs and then hand-pick the charts you want to see. All the dashboards and charts will provide a variety of analysis for better managing CRM activities, and they will all be dynamically updated with the most recent data.
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Dynamic Bonus Management
Promotional bonuses are still widely used as a means of drawing in new customers and keeping existing ones around. That’s why our dynamic and multi-period bonus feature is so useful; it allows gaming operators to create a compelling bonus type within a marketing campaign, rewarding players and fostering loyalty. The cool part is that you can tailor your dynamic bonus setup to your exact specifications using the tool’s plethora of customizable parameters and settings. Bonuses can be tailored to specific subsets of players based on their demographics, playstyles and other factors.
Set your target range or activity level, and if a player reaches that threshold, they will receive free bets or free spins. You can promote the games by offering players bonuses of fixed amounts or as a percentage of the amount, using a variety of filtering conditions for providers and games.
Manage customers, data, campaign metrics, marketing segments, charts and dashboards, communication templates, multi-channel campaigns, users, and permissions – all with Digitain’s CRM system! Contact our customer support team for more detailed information on how your iGaming business can hugely benefit from our CRM solution!