The worldwide popularity of iGaming shows no signs of stopping and 2023 looks like it will be another stellar year for growth.
Some of the key trends that have shaped the industry in the past few years include far better user experiences, crypto gambling and more sophisticated player acquisition. But will the next 12 months be similar, or will something new appear to become a benefit or a hindrance to the industry?
Here, we give our take on the year ahead and how the sector as a whole will be impacted. Read on to find out more…
Increased regulation
You would have to have been on Mars in recent times to have not spotted this! Across Europe in particular, regulation has been subject to more scrutiny than ever before. An increasing number of markets, such as Italy, have matured to the point where players expect a high level of service from providers and operators. As a result, regulators often evolve their policies to ensure operators and customers alike stay within their limits. But what is important in one country can be quite different across the border, so ensuring you know the regulations of a certain region is of paramount importance.
Cross-platform integration
This has gradually come to the boil in the past few years and it continues to become more and more relevant in iGaming. Over the past 12 months, more and more iGaming products have been aligned together to ensure it is easier for clients to work on one platform rather than two. This saves time and allows industry professionals and players to keep everything in one place. It is likely that in 2023, this could prove to be a ground-breaking year for many industry giants to begin cross-platform integrations on many of their products.
Virtual Reality and Augmented Reality
There is little doubt that the popularity of both Virtual Reality (VR) and Augmented Reality (AR) will continue to grow. Virtual Sports are an excellent case in point. The beauty of virtuals is they hold equal appeal to sports fans and casino players, as they need no prior knowledge of the sports. There continues to be a gap in the market for VR to really push and it will be fascinating to see how things develop this year. For AR, this is particularly prevalent in the Live Casino sector. Including more AR games in that area could see that trend really rise over the next 12 months.
Mobile Gaming
The days of people gaming on their home computers are fading. Mobile technology has improved significantly, with optimised platforms and games easy to access anywhere in the world. Where once computers provided better graphics and a more immersive experience, the devices in the palm of our hand are just as sophisticated. They will bet better still as software improves.
Social Gaming
iGaming has the potential to become more community-based and interactive, and this links nicely with a cross-platform system. Many casinos run tournaments between players that allow for interaction.
As human beings, we often sit down and play board games or watch live football games together. There is definitely an opportunity to learn from those shared experiences in iGaming as 2023 progresses.
The future of iGaming as a whole is in safe hands. New and exciting tech is being created every week and the trends highlighted above will shape the industry in a very positive way over the coming years.
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