Blog

In today’s rapidly evolving iGaming landscape, staying ahead of the competition requires embracing innovative approaches that enhance user experiences and maximize revenue opportunities. One such approach that has gained significant traction is omnichannel betting – the integration of multiple channels to create a seamless and immersive betting experience for users. In this article, we will delve into the world of omnichannel betting and explore its profound impact on the iGaming industry. From bridging the gap between online and offline experiences to the benefits it brings to operators and users alike, we will shed light on Digitain’s comprehensive turnkey solution and how it revolutionizes the way betting websites engage with their audience.

Bridging the Gap: Omnichannel Platforms in Latin America

Latin America is emerging as a dynamic market for omnichannel platforms in the online gaming industry. With its diverse population and growing digital connectivity, the region presents a unique opportunity for operators to bridge the gap between online and offline experiences. Omnichannel platforms in Latin America offer users the flexibility to seamlessly switch between websites, mobile apps, and retail locations, ensuring a consistent betting experience across multiple touchpoints. This approach not only enhances user engagement but also enables operators to tap into a wider audience and boost revenue. By embracing omnichannel platforms, operators in Latin America are setting the stage for a new era of immersive and inclusive betting experiences.

Why Omnichannel Betting is an Untapped Opportunity for Operators  

Omnichannel betting presents an untapped opportunity for operators in the online gaming industry. By leveraging the power of multiple channels, operators can create a seamless and interconnected betting ecosystem. There are various benefits of omnichannel betting, such as reaching a wider audience, providing a consistent and personalized betting experience across platforms, and maximizing player engagement. Additionally, it explores the potential for operators to leverage advanced technologies and data analytics to optimize their omnichannel strategies. By tapping into this lucrative opportunity, operators can stay ahead of the competition and thrive in the ever-evolving iGaming landscape.

Digitain – Opening an Omnichannel iGaming Planet for Clients

Digitain is transforming the iGaming industry through its innovative omnichannel approach. By seamlessly integrating online portals, mobile apps, and physical retail locations, Digitain offers operators the ability to deliver a unified and engaging betting experience. With advanced technology and a diverse portfolio of products, Digitain’s omnichannel platform unlocks new opportunities for operators and enhances player satisfaction.

Integrated Experience

Digitain bridges the gap between online and retail betting, providing players with a seamless transition across channels. The platform ensures consistent gameplay, personalized promotions, and secure transactions, eliminating fragmented user journeys.

Technological Advancements

Digitain’s commitment to technological innovation is evident through features like seamless wallet integration and real-time data synchronization. These advancements enhance the player experience and equip operators with robust tools for player management and business intelligence.

Diverse iGaming Portfolio

Digitain offers an extensive range of games, virtual sports, and live dealer experiences, providing players with captivating visuals and realistic 3D animations. The platform supports multi-language and multi-currency options, catering to global markets.

Driving Business Growth

Digitain empowers operators with player acquisition and retention tools, comprehensive back-office management, and customizable reporting and analytics. This suite of services enables operators to drive business growth and optimize performance.

Thus, Digitain’s omnichannel approach revolutionizes the iGaming industry by delivering a seamless and immersive betting experience. With advanced technology and business empowerment tools, Digitain sets the standard for success in the evolving iGaming landscape.

What is Omni-Channel iGaming, and its Importance for Lottery Operators?

Lottery operators are also embracing the omnichannel approach to enhance their offerings. With the rise of online gaming during the pandemic, integrating the two channels has become crucial for lottery operators. By adopting an Omni-Channel approach, operators can provide a unified identity for customers across platforms, allowing them to switch seamlessly between online and offline experiences. This not only enhances the customer experience but also maximizes revenue potential by targeting all player segments. Additionally, an Omni-Channel strategy reduces operational costs through self-service models and improves service experiences. Upgrading to an Omni-Channel system presents an opportunity for lottery operators to expand their market reach, improve upsell opportunities, and reduce customer churn and acquisition costs. 

Omnichannel Investments Make a Winning Hand for Gaming’s Pandemic Recovery

The COVID-19 pandemic has accelerated the need for omnichannel investments in the iGaming industry. Omnichannel strategies have played a crucial role in the industry’s recovery during and after the pandemic. As the industry rebounds, Omni-Channel investments have become essential for sustainable growth and resilience. By embracing this transformative strategy, operators can create a winning hand and emerge stronger in the post-pandemic era.

 Digitain, as a leading provider of iGaming solutions, has recognized the importance of offering a full turnkey solution that embraces the omnichannel approach. From a user-friendly website to feature-rich mobile applications and engaging retail locations, Digitain’s platform ensures that users can seamlessly transition between channels while enjoying consistent and high-quality gameplay.

The benefits of adopting an omnichannel approach are substantial. Operators can enhance customer engagement by providing a seamless user experience across multiple touchpoints. Users can start placing bets on their favorite sports events through the website, continue the excitement on their mobile devices while on the go, and even visit a retail location to experience the thrill in a social setting. This versatility not only caters to different user preferences but also increases customer satisfaction and loyalty.

Furthermore, the omnichannel approach expands the market reach for operators. By embracing both online and offline channels, operators can tap into a wider audience and attract customers who prefer different betting experiences. The ability to reach users through their preferred channels increases the potential for customer acquisition and revenue generation.

The future of the iGaming industry lies in the seamless integration of multiple channels, and the omnichannel approach paves the way for operators to revolutionize their offerings. By leveraging Digitain’s full turnkey solution, operators can stay ahead of the curve, deliver amazing user experiences, and achieve remarkable results.

The future is omnichannel, and Digitain is leading the way towards a transformative and rewarding iGaming experience!

In many circles of the iGaming industry across the world, the name of Sportsbook is closely associated with Digitain. With over 20 years of experience, Digitain is widely recognized as a global leader in providing cutting-edge, multi-platform, innovative Sportsbook software solutions, along with accurate data, risk management, and secure payment options.

On Digitain’s Sportsbook

Our very own, award-winning, GLI-certified Sportsbook, offered via Turnkey and API, is an exceptional sports-betting product that can meet the demanding requirements of established iGaming platforms, new ventures, online casino, and land-based sportsbook operators.

The stellar reputation of Digitain’s Sportsbook often precedes it thanks to its lush characteristics. It has been acclaimed as fully flexible, highly customizable, and feature-rich. Available through its desktop, mobile, and tablet versions, our Sportsbook comes as an omnichannel, multilingual, and multi-currency product.

Offering the Best

Digitain’s Sportsbook offers an extensive range of options. With coverage of over 100,000 live events, 70,000 monthly pre-match events, and more than 15,000 international competitions, our Sportsbook caters to a wide array of sports enthusiasts. It embraces over 100 sports, supporting 50+ languages and reaching players from 150+ countries. With instant data updates and rapid odds creation, Digitain’s Sportsbook ensures a seamless and dynamic betting experience.

Plus, with our easy-to-integrate Sportsbook platform, you’re in control of managing margins, features, risks, content, revenue performance, as well as sports stats and the taxation system. Delivering a wide selection of unique sports-betting components, Digitain’s Sportsbook is far more than just another sportsbook.

Taking Full Advantage of the Features

Our Sportsbook is packed with exciting and useful features you just can’t ignore.

Our AI-powered Personalized Recommendation Engine enhances user experience by offering events based on user behavior and speeding up the overall betting process: it is ideal for player acquisition and retention.

The one-of-a-kind, GLI-certified, One Level and Multi level Sport-Betting Jackpot utilizes an RNG-based algorithm. Providing full info on the largest and newest wins with guaranteed fairness, this fully customizable product is highly efficient for rewarding existing players and attracting new ones.

Taking Full Advantage of the Digitain’s Sportsbook Features

To boost the success of their sports-betting operations with our unrivaled Sportsbook, iGaming businesses are presented with Digitain’s lucrative offers they can benefit from anytime.

Our Sportsbook is packed with exciting offers designed to enhance the player experience. One such feature is the Sports Betting Jackpot. Sport Jackpot is a feature that gives the players an opportunity to win a Jackpot bonus for making sport bet a fully customizable and user-friendly tool that allows operators to create captivating jackpot opportunities to reward player loyalty and attract new platers. This feature not only adds an element of excitement but also keeps up with the latest developments in the iGaming industry, ensuring operators can offer engaging and trendsetting jackpot experiences. 

Then, there is the Sports Tournaments offer, designed to help sports-betting operators increase their players’ betting activity. Your iGaming venture can also benefit from our Goals Ahead Early Payout (a feature that provides the players an opportunity to get a win amount for the pre-match bets on Win 1/ Win 2 outcomes in advance if the team for which the bet is made has goals/sets or points advantage over the opponent team.), Multi-Bet Bonus (players can activate 2 types of multi-bonuses at the same time), Odds Booster (players can bet with pre-composed multi-bets and earn additional payout), Bet Race Tournament (helps sport betting operators to set player competition that will stimulate their betting activity and keep players excited) and Tournament/Event Predictor, to name a few.

Focusing on Partners

As a reputable Sportsbook provider, Digitain boasts of a partner-centric approach and commitment to personalized services. Our extensive industry experience and dedicated focus on our partners enable us to provide expert guidance and support every step of the way. We are passionate about our vision and values, ensuring our partners receive the highest level of assistance and collaboration.

We offer a range of valuable resources to support our partners’ success, including access to our comprehensive knowledge base, strategic insights, and data-driven recommendations. Our dedicated team is always available to provide personalized assistance and address any questions or concerns. Together, we can optimize your iGaming business and achieve remarkable results.

Our partners value us for our full dedication and ongoing support. We’re here to facilitate the progress and success of your iGaming business with an assigned personal account manager and full customer support available 24/7/365.

Check out Digitain’s Sportsbook page or contact us directly anytime for more detailed info on how your iGaming business can benefit from our exceptional Sportsbook.

In the world of online sports betting, a betslip functions much like a virtual shopping cart. If you’ve ever made a purchase on an e-commerce site, you’re already familiar with the concept: browse the store, add items to your cart, and proceed to checkout. Similarly, when placing bets on sporting events, bettors can explore various odds and wagers, review their betslip, and then make a decision to place the final bet. 

Understanding the Betslip 

The betslip is where bets are accumulated and can be combined to form singles, doubles, combination or multiple, and other bet types. Your players have the freedom to choose the games they want to bet on and decide whether to place individual bets or combine them for better odds and potentially higher payouts. When opting for a parlay, the betslip calculates the combined odds of all selected games, providing a clear view of potential winnings. Additionally, players can easily refer to their betslip to track all their wagered games. 

Wide Range of Betting Options 

Regardless of the games, betting types, specials, or bet builders your players select, they can add all the odds from your sportsbook to their betslip. The only task remaining is for them to choose their desired odds. They can construct, singles, doubles, trebles, combination bets and other combinations based on the available odds. For those uncertain about the outcome or margin of victory, a totals bet allows them to predict whether the combined score of both teams will be above or below the bookmakers odds. 

Taking Advantage of Specific Conditions 

Online sportsbooks enable players to bet with specific conditions. For instance, they can place a bet on the outcome of one event, with subsequent bets depending on the success of the initial one. If the first bet loses, they cannot place a second bet; if they place a third bet and it loses, the first two wagers must have won for the third one to be valid, and so on. 

Constructing and Placing Bets 

Players can conveniently build their bets on the betslip before submitting them. As soon as at least one selection is added to the betslip, all available betting options, current odds, and lines for that selection are displayed. When players are ready to place their bets and enter the stake amount for their chosen bet type, the betslip provides information on potential returns and the total cost of the bet. 

Digitain’s Betslip Solution 

Digitain’s latest version of the Betslip is a valuable addition to our comprehensive Sportsbook. It has been meticulously designed to enhance user experience and expedite the betting process. Our Betslip offers a streamlined interface, allowing users to select and edit bets in a dedicated space. It consolidates and presents all the chosen bets in one window, making them easily accessible and manageable. 

Key Features of Digitain’s Betslip include: 

1. Improved Interface: Our Betslip features an intuitive and user-friendly interface, ensuring a seamless betting experience. 
2. Customizable Settings: Users can easily manage their preferred settings and perform various actions, all in one place. 
3. Enhanced User Experience: With options for both dark and light modes, our Betslip provides a visually pleasing and personalized betting environment. 
4. Unique Features: Error notifications, motivational messages, and a system calculator add to the functionality and convenience of our Betslip. 

Furthermore, players can set their favorite bet amounts, place multiple single bets simultaneously, and utilize the cashout feature, along with the ability to edit or repeat bets within the dedicated cashout tab. 

Experience Digitain’s Award-Winning Sportsbook  

To explore the full potential of our Betslip solution, we invite you to visit Digitain’s award-winning Sportsbook webpage. There, you’ll find comprehensive information about our innovative features, cutting-edge technology, and how our solution can benefit your business. 

If you have any questions or would like more details about the latest version of our Betslip, our dedicated team is ready to assist you. Feel free to reach out to us directly, and we’ll be delighted to provide you with all the information you need to maximize your revenue through our Betslip solution. 

By utilizing a well-designed Betslip, you can significantly enhance your players’ sports betting experience and boost your revenue. The Betslip serves as a virtual record of their betting selections, allowing them to track their bets, explore various betting options, and easily manage their selections. Digitain’s Betslip offers an improved user interface, customizable settings, and unique features, ensuring a streamlined and user-friendly betting process. 

Don’t miss out on the opportunity to leverage Digitain’s Betslip and provide your players with a top-notch sports betting experience.  

Visit our Sportsbook page or get in touch with us today to discover how our Betslip solution can help you grow your revenue and exceed your players’ expectations. 

To succeed in the iGaming industry, player engagement is paramount. It’s essential to provide customers with compelling reasons to keep coming back to your site, ensuring they feel entertained and get value for their money. 

Centrivo platform understands the importance of continuous development in delivering exceptional entertainment to players through innovative solutions.  

Centrivo’s Bonus Engine empowers operators to create captivating promotional mechanisms that engage and excite their players. 

One vital aspect to consider is player acquisition. Acquiring new players is essential, and Centrivo’s Bonus Engine provides a range of bonus types to facilitate this process. 

Centrivo’s flexible bonus engine gives operators an opportunity to provide a wide range of promotional campaigns, create promotions targeting different customer groups or segments with different needs, motivating the players to engage for longer through the use of different triggers and promotional offers, including: 

• A dynamic trigger-based system 
• A campaign-based approach for higher efficiency and reusability 
• Cross-Product and Multi-Bonus support 
• Cashback flexible campaigns and promo codes 
• A referral campaign mechanism

Centrivo offers a wide range of Bonus types including.  

1. Player Acquisition
2. Casino
3. Sportsbook

For the Casino: 

• Wagering Bonuses 
• Free Bets 
• Cashback 
• Referral Campaigns 
• Promo Codes 
• Free Spins 
• Real Money Bonuses 

For Sportsbook: 

• Free Bets 
• Wagering Bonuses 
• Jackpot Bonus 
• BetSlip bonus 

Player Acquisition Bonuses: 

• Sign-up bonus 
• Verification bonus 
• First deposit bonus 
• Birthday bonus 
• Referral campaigns  

Acquiring new players is vital, and Centrivo platform provides various bonus types to facilitate this process. These include enticing sign-up bonuses, verification bonuses, and a range of deposit bonuses, such as first deposit bonus, verification bonus and more. 

Centrivo’s Bonus Engine is designed to enhance player engagement across all demographics.  

By offering targeted and effective promotions, operators can significantly increase player engagement and create a compelling iGaming experience for both new and existing players. 

Since iGaming is one of the fastest-evolving industries of the decade, it has been the catalyst for a plethora of innovations. The sports betting and casino software sector has seized upon all cutting-edge applications and tech advancements to speed up the process of ground-breaking modernization, with AI being an essential component of it. The iGaming business welcomes the usage of artificial intelligence to better serve customers and boost profits.

The Many Faces of AI

Machine learning (ML) is a subset of AI. The goal of machine-learning algorithms is to discover patterns in data and utilize this information to make predictions about upcoming events. This form of AI can be used to spot patterns in user behavior or guess the results of games. Also, it can assist in the improvement of advertising campaigns by allowing for more specific offers to be made to certain clients.

Another AI category is NLP, or natural language processing. Algorithms in natural language processing enable computers to grasp and make sense of human speech and text input. This sort of AI has applications in areas such as tailored customer service and the detection of fraud in online gambling environments.

Furthermore, it is not uncommon for iGaming operations to employ deep learning (DL) algorithms that use neural networks to sift through mountains of data and draw inferences. Using this form of AI for things like facial recognition or game analysis allows businesses to gain a deeper understanding of their consumers’ individual preferences and habits. This allows them to provide more personalized services and experiences.

For now, let us focus on the potential of AI and machine learning within the context of the iGaming industry.

Defining Artificial Intelligence

The term “artificial intelligence” (AI) is commonly used to describe the use of computer programming to create software capable of simulating human intelligence and behavior. AI is the emulation of human intelligence in machines programmed to think and behave like humans. AI research and development focus on creating algorithms and computer programs that can perform activities traditionally reserved for humans, such as visual perception, speech recognition, making decision-making, and language translation.

Defining Machine Learning

Machine learning, sometimes known as ML, is a subfield of artificial intelligence that entails training machines to recognize patterns and relationships in data and use this information to draw inferences or make decisions without being explicitly programmed. When more data is collected and analyzed, it uses algorithms and statistical models that gradually enhance a system’s performance. The goal is for the machine to be fully autonomous in its learning and decision-making, based solely on the information it has amassed.

Implementing AI and ML in iGaming

• Predicting accurately

Algorithms developed by artificial intelligence can sift through mountains of data from past games, player statistics, and other factors to create reliable forecasts of upcoming athletic events.

• Placing in-play bets during live events

By analyzing past data for patterns and making predictions about the likelihood of particular outcomes, machine-learning algorithms help sportsbooks improve their odds and maximize profits. Bettors can make well-informed wagers on unfolding sporting events with the help of machine learning-enabled sportsbooks, which provide real-time odds and market updates.

• Managing risks

Given the inherent uncertainty in sports betting, AI aids bookmakers in developing a deeper comprehension of risks and making more calculated choices about which wagers to offer and at what odds.

• Enhancing customer experience

Personalized suggestions, real-time updates, and insights, plus faster betting processes are all ways, in which AI may be utilized to better serve customers. A wide variety of AI systems are in operation to improve the user experience by making the entire process more streamlined, faster, and enjoyable for consumers.

• Offering quick support

Also, getting prompt help and assistance is a huge plus. The chatbot and natural language processing (NLP) capabilities of AI have been helpful in providing quick responses to text-based inquiries.

• Providing marketing advantages

AI, thanks to its intelligence and automated components, can forecast or analyze results with greater precision and accuracy than ever before. This, in turn, has tremendous marketing and promotional benefits for these businesses.

• Spotting fraud

Your sports-betting solution will be more equitable with the help of AI, which can detect and stop fraudulent behaviors including money laundering, underage gaming, and bonus misuse. The use of artificial intelligence in sports betting is altering conventional wisdom about the importance of taking precautions to prevent fraud. AI has allowed for significant improvements in areas such as platform security, user safety, and game management.

• Acquiring and retaining customers

An important factor in AI’s ability to attract and retain customers is the personalization it affords each user. Additionally, AI offers gamers the benefit of a safe setting while also promising a unique and private experience. It gathers data about the player and makes projections with that information. The AI then uses this data to optimize the games and provide players with a smoother and more immersive experience.

Overall, in the sports-betting sector, AI is playing a major role in enhancing productivity, accuracy, and user experience for both players and bookmakers.

The Next Big Thing in Sports Betting

Integrating AI and ML has had a significant impact on the sports-betting business and will likely determine its trajectory going forward. According to estimates, the market for sports-betting solutions that incorporate AI and ML could rise to $19.9

billion by 2030, representing the fastest pace of expansion in the industry’s long history, at a compound annual growth rate of 30.4%.

Artificial intelligence and machine learning have already made a big difference in the sports-betting market and will continue to do so in the future. The future of sports betting is bright and promising thanks to these technological breakthroughs. Companies in the gambling industry will keep coming up with novel uses for AI and ML to enhance fairness, productivity, and satisfaction across the board. The development of new technologies and the needs of audiences for constant entertainment have contributed to the explosive expansion of the iGaming industry. The use of artificial intelligence and machine learning has not only improved the player experience but also made AI and ML fundamental to the sector.

In Comes Digitain

When it comes to incorporating artificial intelligence and machine learning, the leading iGaming software and solutions provider Digitain is an industry-recognized sports-betting and online casino businesses popular choice as a partner. From our award-winning Sportsbook and GLI-certified platform Centrivo to our ultra-realistic Virtual Sports bundle and new payment gateway Paydrom, to name a few – all our innovative products, tools, and solutions are fully equipped with state-of-the-art AI and ML components, essential for any 21st-century iGaming business.

Visit Digitain’s website or contact us to learn more about how Digitain’s utilization of artificial intelligence and machine learning can benefit your business.

It’s time to go AI.

Do it with us.

Any sportsbook’s success takes in-depth knowledge of how sports betting sites work and thorough understanding of what business operations within the iGaming industry are like. You need to think about a lot of different factors, including working with the best sports betting software provider, picking the finest solution for your company and making smart choices about odds compilation and marketing. While the process as a whole may appear daunting at first, with the right support and an idea of what your final product will look like, you can establish and expand your Sportsbook venture as a leader in its field.

Picking the Right Sports Betting Platform

The first step in starting a sportsbook is selecting the sports betting software you will use. Sportsbooks are typically built from the ground up by operators with extensive experience in the iGaming industry. Everything from working with a team of developers to create and manage the site to putting in place the odds, stats and payment methods is included in this. However, building a solution from scratch takes a lot of time and money. It can take a year or more to launch in-house sportsbook software.

On the other hand, most operators prefer turnkey and API solutions. These are ready-made platforms that can be easily customized and implemented into existing business models and operations. They come with built-in features that consist of a unified content management system (CMS), in-depth reporting capabilities, payment processing services, multiple language and currency support, 24/7 customer service and more.

Collaboration with the Data Supplier

Since sportsbooks cannot offer odds on games without data, data providers are crucial to the industry. To reduce the likelihood of losing a lot of money due to bad calculations or delays, you should only work with reliable data providers and sign a contract with them. However, if you’re starting from scratch with a sportsbook, there are some things to keep in mind. The first factor to consider is how trustworthy the data provider is, which includes the data’s format and delivery mechanism. You also need to check that the data is appropriate for your company and that the paperwork is clear and in order.

There are many risks to consider when running a business, but data providers also provide risk management tools to help you do so. Pricing, risk parameters, spotting fraud and abuse, as well as profiling players are just some of the many responsibilities of the risk management team.

Sports Betting Site Layout

Given its importance in making an initial impression on visitors, the front-end design is given considerable attention during the launch process. The general rule is that it needs to be quick and easy to use. Players want to be able to access all the game’s features with the click or tap of a button, so it’s important to design the interface with that in mind. If they find it too difficult to navigate, they are likely to leave.

The sportsbook’s aesthetic is also important, including its choice of colors, slogans, banners and overarching theme. Anything that stands out without being over the top will do. The mobile-friendliness of the sportsbook is also required. The vast majority of players (over 70%) now use their smartphones or tablets to place bets on the go, so a sportsbook that is slow, confusing, or not optimized for Android and iOS devices will likely see a drop in customer numbers.

Payment System Integration

The ability to process payments is a fundamental component of any online sportsbook. Payment service providers (PSPs) like e-wallets, debit/credit cards, e-checks, prepaid methods, and cryptocurrencies are essential for online gambling sites. Having a wide variety of choices available is always preferable. These PSPs need to accept a wide variety of fiat currencies and cryptocurrency options in order to help sportsbooks reach more customers in more places.

Regulations and Licenses

New sportsbooks need to be licensed and regulated from day one if they are to succeed in a competitive industry such as online gaming. Players want assurances that they are wagering in a secure setting. In light of this, iGaming businesses are pushed to secure licenses from trustworthy licensing authorities like the Malta Gaming Authority, Curaçao e-Gaming, the United Kingdom Gambling Commission and many others. Additionally, safety measures should be of the highest quality. Secure Sockets Layer (SSL) encryption with a minimum of 128 bits and bulletproof firewalls are required. Players will feel more at ease with sportsbooks that have had their software tested and verified by reputable third-party organizations.

More Sports

You need customers placing bets on your sportsbook platform in order to make money. One strategy is to allow bets on every sport imaginable. More sports are always a plus. The difference between success and failure may also be whether or not you target specific niche markets, such as darts, politics, or entertainment.

Rewards and Promotional Methods

Sportsbooks looking to expand need well-defined marketing plans for bigger success. If you want to stand out from the crowd, you need to study the competition. In addition, advertising should be geared toward creating a recognizable brand with values that are appealing to bettors all over the world. These values should include things like fairness, safety, stability and entertainment.

The end game is to get people to visit your site. You can do this by offering a wide variety of bonuses and promotions, such as competitions, sign-up bonuses, reload bonuses, cash-back offers, free bets and more. Last but not least, it is beneficial to work with affiliate marketers to spread the word about your product and attract the attention of gamblers. These firms will use strategies like search engine optimization (SEO), pay-per-click (PPC) and content promotion to get the word out about your sportsbook.

Maintain a System of Referrals

Even today, word-of-mouth promotion is a powerful advertising strategy. It’s likely that the people who are interested in online sports betting will have acquaintances who share their passion. Put them to use for your own benefit. You can incentivize customer referrals in two ways: either by offering a reward to the referring customer or by providing a free bet to both the referring customer and the new customer. Depending on what you believe will inspire your clientele, you can offer them either a flat referral fee or a percentage of the money that someone deposits.

Get people to visit your site through content marketing

To expand your online sportsbook and attract more customers who are interested in placing bets, content marketing is essential. It’s a method of advertising goods and services that makes use of informative and interesting content. Use this in the promotion of your sportsbook to let people know what you’re offering and how they can benefit from it. Make sure the content you’re producing is both engaging and useful to your intended readers. The search engine optimization (SEO) of your content is also crucial to its discoverability and ranking in relevant search results.

Advertising

These days, it’s less expensive and more straightforward to manage and expand a sportsbook operation. You can get started immediately after finding the appropriate sportsbook software. It gives you the tools to build and administer your site, as well as the data analysis you require. However, there is one thing that requires your focus to guarantee its success, and that is advertising.

Leverage the influence of social media

One of the greatest marketing innovations in recent memory is undoubtedly social media. Its efficiency is hard to match, whether you’re competing with a multibillion-dollar corporation or a one-person operation. Furthermore, financially, it makes a lot of sense. You can potentially reach a huge audience and fine-tune your approach. You should promote your sportsbook on social media sites like Facebook, Instagram and Twitter.

Digitain’s Sportsbook

In many circles of the iGaming industry across the world, the name of Sportsbook is closely associated with Digitain. With over 20 years of experience, Digitain is widely recognized as a global leader in providing cutting-edge, multi-platform, innovative Sportsbook software solutions, along with accurate data, risk management and secure payment options.

Our very own, award-winning, GLI-certified Sportsbook, offered via Turnkey and API, is an exceptional sports-betting product that can meet the demanding requirements of established iGaming platforms, new ventures, online casino operators and land-based sportsbook suppliers.

Check out Digitain’s Sportsbook page or contact us directly for more detailed info on how your iGaming business can benefit from our exceptional Sportsbook.

CRM refers to Customer Relationship Management. It’s a piece of software used by iGaming businesses to keep track of their customers. It aids in streamlining operations, fostering customer relationships, enhancing support, and boosting revenue for businesses. Successfully interacting with customers is essential to any business, and a CRM tool can help make that process easier, which in turn boosts earnings.

When iGaming Meets CRM

As a specialized solution, iGaming CRM was developed to improve the efficiency of operational procedures through the gathering of invaluable user information. CRM enables iGaming businesses to do the following:

• Learn about the user’s habits to keep existing players engaged and bring in new ones.
• Take into consideration individual users’ preferences
• Maintain the highest quality of service for your players
• Map out the player’s progression.
• Reduce expenses by automating mundane and repetitive tasks
• Generate reports, keep an eye on data

A customer relationship management system can streamline marketing efforts across the customer lifecycle by automating mundane but necessary tasks. Successful CRM programs can help the iGaming industry better comprehend customer behaviour, streamline marketing and customer engagement, increase efficiency in customer acquisition and retention, decrease churn, improve customer service and cross-selling, improve the measurable success of marketing campaigns, automate repetitive communications, and refine audience segmentation for targeted advertising.

Why CRM?

Interaction

By centralizing and processing communications from various parties, CRM simplifies processes and strengthens relationships. In addition, customer relationship management software can handle routine tasks by automatically notifying workers and staff members of impending contact with customers.

Communication

With CRM’s help, you can get the right information to the right people at the right time, which in turn increases the likelihood of achieving success.

Segmentation

Customer relationship management software with advanced customer segmentation and increased engagement divides users into subsets based on factors such as their IP address, location, frequency of transactions, and total amount spent. As a result of having this information, marketers will be able to develop more targeted strategies for communicating with specific demographic subgroups. What this means is that auto-segmentation is the process of automatically grouping users into distinct subsets based on their shared characteristics or betting and gaming habits. Any new customers who meet the criteria for an existing segment will immediately become instant members of that segment.

Personalization

Understanding the players’ routines, preferences and interests is essential for creating a unique and engaging experience for each individual. With this information in hand, you can tailor your offers and messages to each player as they progress through their experience. As a result of CRM being implemented in the iGaming industry, players and bettors now have more options than ever before for highly customized gaming and sports betting events. Modern customer relationship management systems employ specialized algorithms to track and report onsite visitors’ activities across all your page’s touchpoints. After collecting this information, marketers can craft compelling, one-of-a-kind deals.

Data Protection

CRM solutions include specialized tools for managing, storing, and protecting sensitive information. It’s important for businesses to maintain data security in accordance with applicable laws and regulations. Thankfully, the entire procedure can be automated, and CRM can also provide control over data access. A transparent system like this one is an excellent way to keep your users’ data safe.

Likelihood of returning

In both acquiring new customers and keeping existing ones, CRM proves to be a valuable tool. Using it, you can collect valuable information from customers via post-purchase surveys, create more targeted email campaigns, and offer exclusive perks. Using a customer relationship management system, you can quickly respond to comments and complaints and keep the lines of communication open.

Player Perks

iGaming CRM allows you to provide players with exclusive casino and sportsbook prizes such as free bets, free spins, cashback promotions, welcome bonuses, and more, going above and beyond the scope of standard offers. You can use this to entice people to try out your game for the first time and keep them coming back for more with the right mix of bonuses and other rewards.

Effectiveness Around the Clock

The iGaming industry never stops, with customers placing bets or joining games at all hours of the day and night. For this reason, data collection must be continuous. It is critical to have software that can monitor,  examine, and organize data from potentially thousands of customers. These capabilities are available in modern CRM systems.

Analytics

In-depth, data-driven insights into your iGaming business’s performance can be gleaned from the analytics program included in most customer relationship management software packages. This is calculated using the player’s win percentage, player churn rate, and acquisition data. Utilizing in-depth data and insights, CRM automation empowers managers to take decisive action in response to evolving market conditions.

Customer Satisfaction

Maintaining happy players is essential if you want to build a customer base that keeps coming back for more. It only takes a visitor a few minutes to decide whether they like your site, so make sure you fix any problems they may encounter before they leave. So, this is where customer relationship management comes in. Its purpose is to identify problem areas on the site and send a message to the marketing team so they can begin working on a solution.

As a Closing Remark

With CRM, iGaming companies can give their customers a better experience while also saving time and money. Customer relationship management provides valuable insights about players, their spending history and habits, and other data to help iGaming businesses make better, more profitable decisions. Pick a customer relationship management system that seems like it would work for your business.

Digitain’s CRM

As a world-leading iGaming software solutions provider, Digitain boasts its top-notch, AI-powered CRM system. With its highly flexible and comprehensive management tools, this is a perfect solution for your customer acquisition and retention teams to discover innovative ways of effective marketing.

Let’s take a look at our CRM’s key features: 

• Player 360 Management 

Digitain’s Player 360 CRM system centralizes all the relevant player data gathered from various channels. The latest customer conversations, user preferences, key performance indicators and operator decisions can all be accessed in a flash with Player 360. Information about you, your finances, your contacts, your transactions and the promotions you have taken part in or will take part in in the future are all included.  

CRM users can now shift their focus from purely quantitative data mining to more qualitative forms of analysis like pattern recognition and behavioral predictions, all thanks to AI-powered recommendation and player-behavior prediction algorithms. This allows the operator to provide the players with the most relevant and engaging games.  

• Marketing Segment Management 

Our versatile query-building tool for data management helps CRM managers make the most of their valuable asset. CRM users can manage the lives of their players and access any data stored there with the help of an intuitive data navigation map. Players’ bets, deposits, withdrawals, communications, etc., are just some of the data that can be filtered using a standard set of criteria.  

Simply drag the attribute you’re interested in and select the criteria you’d like to use from the many available filtering operators. By adding the list of returned players to your segment, you can find players with similar behaviors and boost the success of your campaigns. This is accomplished by joining related CRM tables and using as many fields as you need. The system will then dynamically update your player list to include the new addition if they meet your criteria. Additionally, the import function allows you to add a pre-made list of segment participants. Just drop the file wherever you want it uploaded, or drag it into the system. This allows for greater adaptability and saves time in the process. 

• Communication Templates Design 

With our CRM template builder, operators can easily create polished emails, SMS, and on-site messages, adding text blocks, images, buttons, custom HTML codes, and customizing the look with a simple drag-and-drop interface to perfectly match your brand proposition. You can make your messages more relevant to the recipient by dynamically inserting information like the player’s first and last name. You can check out how your freshly crafted emails will look in the system before you actually send them out.  

• Automation of Multi-Channel Marketing Efforts   

Create new users and keep current ones for good with multi-channel marketing campaigns tailored to each customer’s specific preferences and habits. The method is simple and easy to understand. After deciding on a demographic and a mode of contact, along with a distribution date, the campaign can officially begin. You can launch A/B test campaigns and set up recurring campaigns with our adaptable system.  

There’s no need to make the same campaigns over and over again. Automatically, the system will begin the campaign at the time and with the number of participants you specify. Dynamic campaign metrics are another adaptable feature that can be used to calculate the incremental revenue generated by each individual advertising initiative. The number of custom metrics an operator can create to assess a campaign’s success and return on investment is practically unlimited. With the calendar view, operators can organize their marketing efforts ahead of time so they can concentrate on what really matters: bringing in new customers and keeping the ones they already have happy.  

• Charts and Dashboards 

Quickly and easily create charts and dashboards from your CRM data. Choose the desired record, aggregate and group using the necessary fields, decide on the best chart type and then save the results. When a new chart is made, it appears in the right pane of the interface so that you can easily access it whenever you need to visualize your data. In order to quickly access the relevant CRM metrics, just expand the charts in the right pane. To make quick, data-driven decisions, simply build the desired dashboard by combining relevant charts and metrics.  

Choose a format for your dashboard that suits your needs and then hand-pick the charts you want to see. All the dashboards and charts will provide a variety of analysis for better managing CRM activities, and they will all be dynamically updated with the most recent data.  

• Dynamic Bonus Management 

Promotional bonuses are still widely used as a means of drawing in new customers and keeping existing ones around. That’s why our dynamic and multi-period bonus feature is so useful; it allows gaming operators to create a compelling bonus type within a marketing campaign, rewarding players and fostering loyalty. The cool part is that you can tailor your dynamic bonus setup to your exact specifications using the tool’s plethora of customizable parameters and settings. Bonuses can be tailored to specific subsets of players based on their demographics, playstyles and other factors. 

Set your target range or activity level, and if a player reaches that threshold, they will receive free bets or free spins. You can promote the games by offering players bonuses of fixed amounts or as a percentage of the amount, using a variety of filtering conditions for providers and games. 

Manage customers, data, campaign metrics, marketing segments, charts and dashboards, communication templates, multi-channel campaigns, users, and permissions – all with Digitain’s CRM system! Contact our customer support team for more detailed information on how your iGaming business can hugely benefit from our CRM solution!

Virtual Sports betting is one of the few niche markets that have successfully expanded and rapidly grown to become a highly lucrative industry in its own right. The number of Virtual Sports bets, events and viewers has been crucially increasing.

Despite the fact that there are no actual players involved in Virtual Sports betting, viewers and iGaming businesses can still make the best of it. Virtual Sports games are action-packed, computer-generated brief simulations, typically lasting only a few minutes. There is a wide variety of betting opportunities available for virtual sports, with live betting being particularly well-liked. Complex algorithms and RNG (random-number-generator) systems determine the outcome, and players can check in at any time to see the latest stats and updates. Popular examples of simulated sports include tennis, football, greyhound racing, horse racing, and a host of others.

Several Arguments in Favor of Virtual Sports Investments

Any expanding, successful iGaming business should consider investing in Virtual Sports bundles. The Virtual Sports betting industry is estimably worth around 12 to 15 billion dollars, and there are a number of advantages to adding Virtual Sports games to sports-betting operations and iGaming ventures.

• Easy Accessibility

Events in traditional sports typically take place once a year, once a month, or once a week. There is usually quite a bit of downtime involved. However, you can break your reliance on physical participation with virtual sports. Bettors can now participate in an endless stream of virtual events 24 hours a day, seven days a week, and wager an unlimited amount of money.

• Less Time Needed

In the real world, there are many time-consuming games. These may occasionally be welcomed by some devout fans. Virtual sports, however, are perfect for bettors who value speed and instant gratification. Unlike real sports, virtual competitions can be wagered on, played and finished in a matter of minutes. As a result, daily betting volume will increase.

• Unlimited Game Options

Various types of virtual sports are available to keep your gamblers interested:  football, greyhound racing, horse racing and many more. Bettors have no constraints on when they can try out a new sport, as each game only lasts a few minutes. These do more than just excite users; they also help you increase their level of investment in your service.

• The Closest Thing to the Real Thing

Betting on Virtual Sports is a step up in terms of quality and realism. Motion graphics, 3D and CGI have helped advance the games to the point of ultra-realistic features, blurring the lines between real and simulated sports. These days, players don’t even need to leave their homes to play top-notch games.

• Reliability

There is always an element of unpredictability in traditional sports. Some weather conditions may delay events, and some circumstances may result in players’ injuries and illnesses. The list of variables affecting real-life sports goes on and on. Yet, it’s all different with Virtual Sports. Bets can be placed without worry because the outcomes are completely arbitrary and independent of these factors.

• Better Financial Returns

Operators can reap greater financial profits from virtual sports thanks to the frequent event start times. Bettors have the freedom to bet as much as they like, receive instantaneous updates on the status of their wagers and pick from a variety of wager options. This keeps players interested and gives businesses a steady stream of revenue.

• Credibility

The outcomes of virtual sports bets are calculated using a combination of complex algorithms and certified random number generators. This guarantees that the games are played fairly and that the results are always accurate. In contrast to popular belief, virtual sports are not fixed.

Investing in Virtual Sports

There’s no denying the lucrative potential of online sports betting. Profitability is guaranteed, bettors get what they want, the games with their authentic feel are completely honest, and game hosts get the maximum possible profit.

Potential investors in the virtual sports betting industry have their pick of several different software platforms from which to launch their venture. Digitain has been known as one of the industry’s in-demand, first-choice platform suppliers.

Digitain’s Virtual Sports

With a reputation of being an industry-leading iGaming platform and sports-betting software provider, Digitain is well known for delivering one of the best in-house developed Virtual Sports products anywhere. Available across online, mobile and retail channels, Digitain’s Virtual Sports games grab your players’ attention with their ultra-realistic 3D environments and stunning audio-visuals.

This extremely engaging product features unique betting markets and comprises everything a player needs for a breathtaking virtual experience and guaranteed enjoyment. As the number of our easy-to-integrate virtual sports games steadily grows, our portfolio presents your business with additional options to turbo-boost your revenues by attracting and retaining virtual sports fans.

Digitain’s in-house Virtual Sports offer you 20,000+ events per day, 150 betting markets, 10+ virtual games, a new event within every two minutes, 16 event and tournament related unique betting markets and 24/7 availability. Our Virtual Sports games feature leading-edge tech, 3D visualization, fantastic graphics, ultra-realistic environment, flexible betting with single and multiple bets, configurable margins, a feature-rich back-office, a web cashier program for retail and more.

Digitain’s Virtual Sports product is easy to integrate and customize. It’s intuitive, UX-friendly, omnichannel, multi-device and available for as web, desktop, mobile and retail versions. Our Virtual Sports games include Virtual Horse Racing, Virtual Greyhound Racing, Virtual Football, Virtual English League and Virtual Keno, while the bundle’s tournaments embrace Virtual World Cup, Virtual African Cup, Virtual European Cup, Champions League Cup and Copa Libertadores Cup.

Visit Digitain’s Virtual Sports page or contact the support team anytime for more detailed info on how your iGaming business can further expand and benefit from our product. Do not linger. Do it now.

Digitain once again shone at the most tremendous iGaming event of the year – ICE London 2023!

The fabulous trade show took place at London’s ExCel Arena on 7-9 February. We proudly showcased our newest – most revolutionary products and solutions.

This year, besides Digitain, we’ve had three more stands representing our following companies:

Imagine Live – an amazing world of live dealer games entertainment with cutting-edge technology which is just perfect for online casinos, aggregators and other gaming operators;

Relum – one of the largest game aggregators on the market, its mission is to boost iGaming businesses through technology, data and simplicity;

Galaxsys – a wide range of fast and skill games focused on continually improving both the range and variety of the in-house developed games, in order to deliver a stream of fresh, entertaining and engaging content.

Being the regular participant of this memorable occasion, we habitually prepared a row of surprises, such as Digitain’s Brand Ambassador, a living legend – Luís Figo’s stunning appearance at our stand, a super amazing chance to win an exclusive Cartier watch by only downloading the Digitain App, raffling Luís Figo’s signed t-shirts and even more!

We’ve announced the debut of our new super user-friendly mobile application – the above mentioned Digitain App, which will provide better and even more comfortable communication between Digitain and its partners, letting you stay up-to-date on our freshest news, products, licenses, events, company information and more. It’s available for downloading from the AppStore and GooglePlay.

Summing up the highlights of the first-rate international iGaming event – we can proudly claim that Digitain’s presence at ICE London 2023 was an absolute success! Our work-loving team spent unforgettable, productive and rewarding days in London! Being part of ICE London 2023 once again has been an extremely exciting and effective experience for Digitain.

The winter is about to get ICE-y, as the Digitain team are packing for the biggest international iGaming expo. We are set to showcase the best line-up of our latest innovative products and solutions under the bold new slogan “Empowering Your Success”, including our award-winning Sportsbook, our all-in-one iGaming platform Centrivo, our stunning Virtual Sports bundle and our newly launched payment gateway Paydrom. As regular participants, we’ve got some impressive surprises up our sleeve for this year’s event in London.

The App

First off, we are overjoyed to finally announce the long-awaited debut of the Digitain App, our brand-new and ground-breaking mobile application that has been developed to make it easier for Digitain and its partners to connect and communicate with one another. This launch has been eagerly anticipated. The application is quick, readily accessible, and user-friendly, and it provides complete, up-to-date information about our company as well as our products, news, specials, events and licences, among other things. The Digitain App can be downloaded from the App Store and Google Play. Its purpose is to provide you with a one-of-a-kind access point to first-hand, exclusive information.

Meet a legend!

In addition to this, we are providing ICE attendees with a one-off opportunity to personally meet the illustrious Luís Figo, who currently acts as Digitain’s Brand Ambassador! Only at Digitain’s stand on the second day of ICE London 2023, 8^th February, at 2:30 p.m., will the attendees of this year’s expo be given the exclusive chance to directly meet and communicate with the worldwide football star and take part in a surprise raffle. We wouldn’t recommend missing out on this incredible experience!

A one-off chance to meet legendary Luís Figo, Digitain’s Brand Ambassador! The participants of this year’s ICE London will be presented with a special opportunity to personally meet the international football icon and take part in a surprise raffle for Figo-signed t-shirts and more – only at Digitain’s stand on the second day of the expo! 

Win a luxury watch!

That’s not where the story ends! It is imperative that we add that Digitain will be hosting an exclusive raffle during this year’s ICE expo in London, for a special opportunity to win a luxury watch! The only prerequisites for the participants of the event to be eligible to win the prize are that they must download our Digitain App, create an account, complete the raffle participation form through it, and be present at our Stand S4-150 at 4:30 PM when the drawing takes place.

Are you going to ICE London 2023? If you are, seize the chance when it’s presented to you! Mark your diary and come see the Digitain team start empowering your success inside London’s ExCel Exhibition Centre!

So, Stand S4-150, February 8! See you there!