Meet Centrivo CRM, the ultimate option for any iGaming business looking to simplify players’ management, acquisition and retention. Centrivo CRM enables iGaming businesses to better understand their customers and develop highly targeted marketing campaigns by centralizing all player-related data. With its extensive analytics, dynamic bonus configurations, and advanced filtering features, Centrivo CRM provides a competitive edge in the iGaming industry.
MAIN FEATURES
MAIN FEATURES
Unify all player information – general details, preferences, activity, and behavior – to create a holistic view of every player. Personalize every interaction and deliver a truly exceptional player experience.
Segment your players into smaller groups, on the basis of specific parameters such as demographic factor, playing style and behaviour, frequency and transaction history. Tailor your marketing strategies to the particular requirements and preferences of each segment’s unique needs for the maximum impact.
Design and develop specific templates for in-site messaging, email messaging and mobile messaging services. Expand your customer base, boost audience participation and ultimately enhance your conversion ratios.
Automate multi-channel marketing campaigns with features like A/B testing and automatic player exclusion. Streamline campaign creation and management, while ensuring optimal results.
Promote the frequency of the defined actions by using gamification and varying the types of bonuses. Use flexible bonus definition logics based on player activity, deposit amounts, and other iGaming key activity indicators.
Create metrics to track the accomplishments of a campaign and measure its impact on revenue, deposits and other key aspects. Get statistics and insights that will help you optimize and improve the efficiency of your current campaign.
Create custom charts and dashboards to visualize player behavior, identify trends, and track key performance indicators (KPIs). Make data-driven decisions based on real-time insights.
Use a variety of email and SMS providers to send out messages in campaigns, and integrate with any communication channel providers you want.
Benefit from the robust security management functionality for granting different access as per User roles, 2FA authorization, important actions log history, with the possibility to mask Player’s sensitive data.
Define different lifecycle phases with your desired criteria and measure conversion rates for every lifecycle stage - New, Active, Churned, Reactivated etc.
Unify all player information – general details, preferences, activity, and behavior – to create a holistic view of every player. Personalize every interaction and deliver a truly exceptional player experience.
Segment your players into smaller groups, on the basis of specific parameters such as demographic factor, playing style and behaviour, frequency and transaction history. Tailor your marketing strategies to the particular requirements and preferences of each segment’s unique needs for the maximum impact.
Design and develop specific templates for in-site messaging, email messaging and mobile messaging services. Expand your customer base, boost audience participation and ultimately enhance your conversion ratios.
Automate multi-channel marketing campaigns with features like A/B testing and automatic player exclusion. Streamline campaign creation and management, while ensuring optimal results.
Promote the frequency of the defined actions by using gamification and varying the types of bonuses. Use flexible bonus definition logics based on player activity, deposit amounts, and other iGaming key activity indicators.
Create metrics to track the accomplishments of a campaign and measure its impact on revenue, deposits and other key aspects. Get statistics and insights that will help you optimize and improve the efficiency of your current campaign.
Create custom charts and dashboards to visualize player behavior, identify trends, and track key performance indicators (KPIs). Make data-driven decisions based on real-time insights.
Use a variety of email and SMS providers to send out messages in campaigns, and integrate with any communication channel providers you want.
Benefit from the robust security management functionality for granting different access as per User roles, 2FA authorization, important actions log history, with the possibility to mask Player’s sensitive data.
Define different lifecycle phases with your desired criteria and measure conversion rates for every lifecycle stage - New, Active, Churned, Reactivated etc.
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Player 360 Management
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Marketing Segment Management
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Communication Templates Management
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Marketing Campaign Management
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Dynamic Bonus Management
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Campaign Metric Management
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Charts and Dashboard Management
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Third-Party Integrations
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Security Management
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Player Lifecycle Management
Centrivo CRM is not only an effective customer relation tool but also a versatile platform intended to improve player experience in general. Centrivo CRM’s tools and functionalities ensure that the iGaming operators retain players, and grow their business’s revenue, staying ahead in the competitive market.
Discover the possibilities with Centrivo CRM and upgrade your player management system now!