News

The SPiCE South Asia Awards by Eventus International have just taken place, and Digitain is delighted to have received the Technology Provider of the Year award.  

The annual industry event and awards ceremony were held at the opulent Shangria-La Colombo Hotel in Colombo, Sri Lanka.

The event, organised by Eventus International, featured and was attended by many Gaming companies and operators across South Asia and Sri Lanka exhibiting, networking, and discussing best practices within the region.

Iain Hutchison, Chief Revenue Officer of Digitain, said: “To be recognised by industry judges and peers is an inspiring accolade for the entire Digitain Team family. We strive to be the best in everything we do for our team and partners, and to get this award is truly amazing. We thank you for supporting Digitain in the industry and beyond.”   

Digitain is thrilled to announce that the company has been awarded the prestigious iGaming Software Supplier award at the International Gaming Awards (IGA), which was recently held in London at the Savoy Hotel on Monday, 5th February.  

Iain Hutchison, Chief Revenue Officer of Digitain, said: “This is a wonderful start to 2024 for all our team. The IGA Awards take place the day before ICE London, and is attended by industry iGaming professionals, and sets the scene and tone for one of the busiest weeks in the iGaming Awards and Events calendar.

Digitain continues to raise the industry standards in innovation, technical excellence, and customer support across our entire organisation of 3,000+ team members. ‘Your Success’ is our success, and we could not do this without the unfaltering support of all our partners. Here’s to a fantastic 2024.”   

Digitain: “We were able to showcase the full potential of the products that we offer at ICE”.

ICE is bidding farewell to London by attracting thousands of global attendees and hosting the latest in gaming at ExCeL. What’s the show been like for the company this year? What are some of the highlights of the company’s showcase this time around?

This year ICE has been like no other gaming show. We were able to work and negotiate with the category of clients that we were aiming for, and it was a really amazing event overall for us. We were able to showcase the full potential of the products that we offer at ICE, including our sportsbook and our fully managed PAM. In turn, top operators were able to see and explore these offerings, and the feedback we received for all Digitain solutions was very good.

We are a company that is constantly releasing new features and tools to make the operator’s life easier and enhance their offerings. This year, we showcased our newly built-up bet builder, which I think is a very important development for the betting market. We spent about a year and a half building it up. It’s one of the highlights of our showcase at ICE, and it also exemplifies our approach to developing solutions: we like to do everything in-house, native and with top-notch technology.

Speaking of gaming technology, and how Digitain approaches the latest developments in this area within its portfolio, two things that we keep hearing about are AI (artificial intelligence) and real-time functionalities. How are these two concepts integrated into Digitain’s product proposition for the gaming industry?

We have been using AI for almost two years now. We use artificial intelligence in our sportsbook and casino products, where the players, whenever they are logged in, get a very personalized experience. With our solutions, users are able to see all the content that they like to play based on the previous activity they had with the platform.

Our AI capabilities have enhanced and developed thanks to the demands from operators and players alike throughout the years. Also importantly, we are planning to further expand the knowledge and resources we have in AI so that the player experience with our casino and sportsbook can be even more personalized in the future.

From a market perspective, ICE is a truly global show that attracts stakeholders from all over the world. What can you tell us about the presence of Latin American customers specifically, a region where Digitain has been expanding its footprint?

We are a very regionalized and localized company in the markets where we operate, and we currently have a very big focus on Latin America. In my case, I’m focused on the LatAm industry, and I can confirm that we received high-quality brands in our stand, with very high potential. We like to establish relationships with all such operators, trying to reach the best business opportunity we can and that satisfies both parties.

What would you say are the main demands from Latin American operators at the moment? Are their requirements and challenges different from other parts of the world and markets in which Digitain is present?

When we talk about top gaming operators, what everyone wants on a daily basis is to be independent when using our technology. We have reached a level with our portfolio that our products let the operator be independent with all the tools they are using. Of course, operators also want constant innovation in the solutions they use, so we are always developing novelties that allow them to be creative from different perspectives; from promotions to campaigns and tournaments.

You have to give operators all the tools they need to unlock their full potential, while also tailoring them to the specific market needs that they face. In the case of Latin America, as with other markets, we see that some features are more in demand than others. At the moment, the one that is attracting the most attention is the previously mentioned bet builder, which we have been happily delivering to our clients.

Another important requirement in Latin America is the need to be more omnichannel and have a presence in both the online and retail segments. This is a very important factor in the LatAm market, as nowadays many countries in the region primarily depend on the retail side of business, so it’s becoming increasingly important for them to expand their online operations as well to keep up.

Since we are speaking about the Latin American market, one country in particular that has seen a spike in interest and investment is Brazil, which is currently working on setting up its online gaming industry. Has Digitain seen increased demand and conversations surrounding this jurisdiction?

We have been seeing record numbers in Brazil, experiencing that big and very fast-growing interest in the jurisdiction. It’s definitely going to be a top priority for our company and we are planning to, let’s say, “tropicalize” even more the products and localize them for the Brazilian market. We are looking to add new strategic partners with us throughout this year in that specific region.

Source: Yogonet

Innovation has been a key driver of the sports betting and igaming industry over the last few years, particularly on the consumer-facing side. New features such as Bet Builder and cash outs have helped drive interest in sports betting exponentially.

Yet, when it comes to the back-end and sportsbook technology, innovative developments are required to ensure that operators do not face down-time, and that they can meet ever-increasing demand.

Digitain is one such firm seeking to innovate when it comes to its sportsbook technology, introducing a mobile-first approach to its system. This, the firm explains, helps operators who are increasingly working from remote and mobile locations and may not be working from their desktops all day.

Iain Hutchinson, Chief Revenue Officer at Digitain, spoke to SBC News after ICE London to discuss Digitain’s innovative approach to its sportsbook and igaming platform development.

SBC News: Digitain has just come off the back of ICE London 2024 – how did you find the event and what was the reception like from attendees?

Iain Hutchinson: The show was an incredible experience, the vibe, the energy and the positivity was electric.

It was as you expected the end of an era to be, with lots of old faces, new faces and in-between, coming to the show, to say I was there for the last every edition of ICE in London.

From Digitain’s perspective, our booth was an immersive, visual experience showcasing our ‘YOUR SUCCESS’ marketing campaign and award-winning GLI certified sportsbook and Centrivo Dynamics and Universal igaming solutions.

Our meeting schedule was hectic but thoroughly enjoyable meeting new partners looking to take their tech stack to the next level, and new businesses looking to enter markets such as LatAM, via utilising Digitian’s 20+ years of demonstrable know-how to support your businesses market growth.

Attendees on the first day were entertained by Galácticos legends Luís Figo, our brand ambassador, and Michel Salgado. They engaged with attendees, with raffles, and exclusive signed memorabilia added to the excitement and a very, very busy booth.

SBC: You have been showcasing your sportsbook technology portfolio of late – how has your technology been received by the market and what was the sales pipeline at ICE like?

IH: I’m happy to report our sales pipeline is very healthy. In terms of the Digitain sportsbook platform, we showcased SportChat, Sport Jackpots, Sport and Bet Race Tournaments, AI Sport recommendations and Multi and Ultra Cash Back. All these features are designed to enhance player engagement, increase player satisfaction that leads to revenue growth.

From a product perspective, visitors were also introduced to our all-new native applications for Centrivo Dynamics and Universal solutions. The immersive, all-in-one experience across iOS and Android platforms, comes with innovative features like push notifications and cross-product navigation, and is part of our continued dedication to delivering a superior gaming experience for all our partners.

SBC: Digitain’s sportsbook tech is focused on being intuitive, mobile-friendly and focused on social features. What are the key features of the platform and what issues do they solve for operator partners?

IH: As I mentioned previously, Digitain is delivering more engagement features within the sportsbook on a mobile-first basis. Today’s sports bettors wish to share the highs and lows and opinions of betting on sports. Perhaps in the past, this conversation took place on social media platforms, but it makes sense for solution providers such as Digitain to provide these features within the platform, so that the player can decide to interact within or out with the sports betting brand.

Sportchat, our player-2-player social feature is a good example of a strong engagement feature. From a player’s standpoint he/she can engage with other like-minded players within the sportsbook and from an operator’s standpoint, early evidence shows increased stakes, GGR and player satisfaction which can then lead to increased LTVs.

SBC: In an age of remote and mobile working, how essential is it that operators can operate their platforms securely and effectively from their mobile devices and how does Digitain enable operators to do this?

IH: Mobile devices are central to how we communicate and access the internet and core informational or business services.

We also realised that many teams are still remote, or travel a lot, so aren’t always tethered to a laptop to manage data or certain operational processes.

An example of this was our recent redesign of the bonus management functionality. We introduced a modern UI solution and intuitive interface tailored to players’ preferences from a front-end standpoint. The redesign ensured streamlined bonus activation management and responsible gaming practices and control processes.

Back office wise, the bonus management functionality is fully mobile compatible providing the operator partners’ marketing team with control at their fingers. The marketing team can therefore manage player promotions, run campaigns, and make instant website changes—all from their phone. They can also have access to real-time metrics and reports for informed decision-making with live business data all from the mobile phone.

SBC: With social media shareability of utmost importance in the modern age, how essential was it for Digitain to add in social features to the platform and how effective are they in engaging bettors?

IH: Digitain is focused on developing features and tools that add value to a business partner’s operation. This must be centred on key questions such as ‘does it improve the overall player experience’, that leads to a commercial goal of increased learnings that therefore leads to increased revenue opportunities.

In terms of social media, this is the case with Sportchat, which as a player-2-player interaction tool, has shown to lead to higher engagement levels, and participants using the chat have as a group increased stakes and GGR contribution over control groups.

SBC: When talking about new trends, do you use artificial intelligence for your products, services or user experience?

IH: AI is the watchword on everyone’s agenda now. Digitain has embraced AI into certain facets of its business, but only on the basis that it can improve business processes.

We continue to evaluate the merits of AI, and its impacts as the technology is still evolving and therefore requires rigorous evaluation of its usage for businesses, in any industry vertical.

SBC: Digitain’s next event appearance will be SBC Summit Rio. What are your plans for the event and how important is Brazil as part of Digitain’s future strategy?

IH: Latin America continues to be an important growth market for Digitain. The recent developments regarding sports betting in Brazil last year, which undoubtedly make Brazil one of the largest igaming markets on that continent.

In terms of SBC Summit Rio, we look forward to attending as always, a fantastic show, and already my diary is starting to fill out.

So, get in touch with Digitain and ensure ‘Your Success’ for Latin America.

Source: SBC News

Digitain announced games distribution partnership with Bragg Gaming Group’s game portfolio, and Bragg’s full gaming portfolio is now available on Digitain’s Centrivo platforms and aggregation service. 

The partnership with Bragg Gaming Group, including exclusive and in-house content, allows its flagship games, such as those from its Atomic Slot Lab and Indigo Magic studios, to be available within Digitain’s distribution. This partnership is a valuable addition of 500+ games from an industry leading provider such as Bragg, into Digitain’s impressive 20000+ games distribution portfolio.

Ashot Sahakyan, Director of International Relations at Digitain, said: “We are committed to providing our partners with innovative gaming content. Bragg has proven best-performing content and combined with Digitain’s comprehensive iGaming platform for all our partners, this partnership is a good fit for our continued commercial growth as unique content remains a key differentiator for online B2C casino brands.”  

Matej Nemec, Commercial Director of Bragg Gaming Group, said: “We are delighted that over 500 games from our content portfolio is now available through Digitain’s Centrivo platforms, which further increases our games reach to operators and to their players.” 

Digitain is excited to unveil “Booster”, a powerful promotional engine integrated into its innovative platforms, Centrivo Dynamics & Centrivo Universal. With a focus on user-friendly customisation and advanced features, Booster is set to elevate the online gaming experience for operators and players.

“Booster” effortlessly creates and manages tailored promotional campaigns for enhanced player engagement and loyalty. Ensures fairness and transparency in all promotional activities through a Certified RNG. Dynamically integrates with all bonus campaigns within the Centrivo Dynamics & Universal platforms, streamlining the promotional process for operators. Moreover, operators can customise promotions without developer involvement, adapting quickly to market demands.

There are plenty of prizes and prize allocations to captivate and reward players.
While running your campaign it also provides real-time, detailed reporting on promotional campaign performance, enabling operators to optimize strategies.

Edmond Ghulyan, Group Chief Strategy Officer, and Chief of Centrivo Product shared his thoughts on Booster: “Booster is a game-changer for iGaming operators. Its dynamic capabilities empower operators to run targeted, personalized campaigns, driving player participation and loyalty.

Centrivo Dynamics & Universal continues to lead the industry, and Booster reinforces Digitain’s commitment to providing operators with innovation in the competitive iGaming landscape.”

Digitain is excited to announce the launch of AutoBet, a revolutionary betting feature designed to empower players and transform the sports betting landscape. AutoBet puts control firmly in the hands of users, allowing them to define their preferred odds range and customise their betting experience like never before.

AutoBet marks a significant leap forward in the world of sports betting, addressing the diverse needs and preferences of players. By enabling users to set their preferred odds range for a bet, Digitain ensures that players never miss out on the odds they desire, providing a truly personalised and tailored betting experience.

Using AutoBet is straightforward and efficient. Players log in to their accounts, choose the event and market they want to bet on, and set their preferred odds range. Moreover, users can track all their requests at Autobet history, even if it is canceled the reason is always displayed. If the odds for their selected event fall within the specified range, the system automatically places the bet. This streamlined process ensures a hassle-free and user-friendly experience for players.

Zohrab Karapetyan, Digitain’s Chief of Sportsbook Product, expressed his enthusiasm for the launch of AutoBet, stating, “At Digitain, we are committed to delivering solutions that cater to the unique needs of our partner operators and their players. AutoBet is a prime example of this commitment. It empowers players, providing them with the flexibility and control they deserve when placing bets.”

In the back office, operators can configure AutoBet for single bets, multi bets, or both, based on their preferences and the demands of their player base. This level of customisation ensures that AutoBet seamlessly integrates with an operator’s existing offerings, enhancing the overall betting experience.

Digitain continues to lead the way in iGaming innovation, and AutoBet stands as a testament to their commitment to providing cutting-edge solutions for operators and players alike”.

Digitain announced a distribution partnership with REEVO aggregation platform. The deal allows access to REEVO’s games portfolio, which consists of high-performance slot and table games, which shall now be available on Digitain’s Centrivo Dynamics and Centrivo Universal platforms and via Digitain’s aggregation service.

Ashot Sahakyan, Director of International Relations at Digitain, said: “We have admired REEVO for some time as they share the same commitment to innovation and customer and player-centric solutions as Digitain. This agreement reinforces our company and brand values to deliver the optimal and best performing iGaming content to our growing partners globally.”  

Petra Maria Poola, Head of Sales, REEVO, said: “It is a pleasure to collaborate with Digitain and their commercial and product teams. We are positive that our high-performing games portfolio will be a hit with Digitain’s B2C partner operators and their players.” 

“Digitain’s key goals remain to deliver scalable iGaming solutions and help our partners grow their business”.

What will be the main novelties that your company will present and focus on at ICE London this year? Will you be showcasing any new products or services this time around?

We shall welcome our current and potential partners and visitors to our stand S4-150.

Digitain shall be showcasing our all-new native applications for Centrivo. The immersive, all-in-one experience for iOS and Android platforms comes with innovative features, including push notifications and cross-product navigation. This is all part of our continued dedication to delivering a superior gaming experience for our partner operators.

The Centrivo’s native applications have an extensive suite of casino games and features offering diverse options to cater to every player’s requirement. The application integrates a comprehensive sportsbook and virtual sports, providing users with a one-stop destination for all their sports betting and virtual gaming needs.

Digitain sportsbook platform has also introduced new features, of which our partners and their players have been delighted, including Sportchat, Sport Jackpots, Sport and Bet Race Tournaments, AI Sport recommendations, Dark and Light modes. The features are focused and engineered to enhance player engagement and satisfaction, leading to revenue growth.

Given ICE London’s status as one of the major global events in the industry, what are your expectations for the expo, and what are the company’s key goals for the event?

This shall be the last show at London ExCeL, as everyone knows ICE always defines a salesperson’s whole year, as it is the start of the trade events calendar. We are meticulously planning for this prestigious show with all our team. Therefore, we look forward to celebrating the years gone by, and this last show shall be one of the best as we approach a new chapter when the show goes to my 2nd home Barcelona in 2025.

Our key goals remain to deliver solutions for our partners, that deliver robust, scalable iGaming solutions into the marketplace, and listen, learn, and help our esteemed partners grow their business today, tomorrow, and in the future.

How would you describe the industry’s and your client’s current demands at the time? What markets will you focus on at the expo?

The demands have been similar over the past few years. Can your technology adapt to local market conditions, player needs, and regulations, and can you help us grow our business?

Operators are looking for a more holistic approach to their business needs, in that it isn’t just the technology platform; it is the expertise in operations, marketing, compliance, and payments, which is accompanied by ongoing support for the growth of our partners’ operations.

Digitain has been in the marketplace for some time and has operational and technology expertise within our teams. It is essential to understand the supply chain and the nuances of the B2C market when supporting partners with B2B technology. I came from a B2C background so this further helps to have that all round perspective.

From a market’s perspective, continental Europe is a crucial focus for Digitain, and likewise, Latin America and the recent regulation in Brazil shall further accelerate the demand in South America. Our regional team, under my focus, shall be focusing on CIS and Baltics which are strong growth markets for Digitain.

The event comes as we enter a new year for gambling. What is your assessment of how the sector developed in 2023, and what should we expect from it in 2024? What role will the company play in the upcoming 12-month period?

The sector grew overall across continental Europe, Latin America, and North America. Latin America, of course, with Brazil, is a significant spotlight for B2C and B2B iGaming companies. More of the same for 2024, so more markets are regulated in South America.

From Digitain’s perspective, we have opened offices in London and Bucharest and have expanded our team in LatAm markets. The business is well-placed to accelerate its presence in key regulated markets.

What other industry events does the company plan to attend this year?

Similar to 2023, we have a full schedule of attendance at industry shows, and we shall be attending iGB Live in Amsterdam in July and the SBC Summit in Lisboa in September. We shall also be attending various local and regional expos in Europe, Latin America, and Asia.

To kick off the start of the year, Digitain launched new native apps for iOS and Android devices under its Centrivo brand. Could you share what the initial feedback has been like?

We were delighted to announce our Centrivo all-in-one applications for both iOS and Android platforms to the market in December last year. Our inquiries from existing partners and new ones interested in our product presentations and demonstrations at the forthcoming ICE London show have been outstanding.

Source: Yogonet

Digitain proudly introduces Centrivo Dynamics, a groundbreaking platform that transforms the player experience with a redesigned bonus management flow and a mobile-compatible back office.

Digitain unveils a comprehensive redesign of the bonus management functionality, introducing a modern UI solution with a fresh and intuitive interface tailored to players’ preferences. The platform emphasis’s visibility and transparency, empowering players to effortlessly explore operator promotional offers. The redesign ensures streamlined bonus activation management and control processes aligned with robust Responsible Gaming practices. The system goes beyond, offering bonus personalisation with tailored content for various bonuses such as free bets, free spins, wagering bonuses, cash prizes and more.

This enhanced bonus management experience functionality is complemented by our back office which is fully mobile compatible providing you with control at your fingertips. Manage player promotions, run campaigns, and make instant website changes—all from your phone, thanks to easy navigation, mobile-tailored solutions, and the use of innovative technology. Enjoy a 100% mobile experience with seamless management of your business operations including but not limited to real-time metrics and reports for informed decision-making with live business data.

Edmond Ghulyan, Digitain’s Group Chief Strategy Officer and Chief of Centrivo Product emphasised the commitment to perfection in Centrivo Dynamics: “We strive to provide state-of-the-art solutions ensuring, that we address our partners’ needs while staying focused and dedicated to the best practices of product development. These innovative solutions not only boost player satisfaction but also provide operators with unparalleled flexibility in managing their businesses.”