Platform of the Year
Digitain wins Platform of the Year at the SiGMA Europe 2022 Awards

November 16, 2022 / Awards

Digitain are pleased to announce that we have won Platform of the Year at the prestigious SiGMA Europe 2022 Awards, held in Malta on 14th November.

The SiGMA Awards are one of the most prestigious events in the iGaming industry, recognising excellence in operators, suppliers and affiliates globally.

Aregnaz Hakobyan, Digitain’s Head of Marketing Department commented, “We are delighted to be recognised by SiGMA for the high standards and effectiveness of Centrivo, our iGaming Platform.

Congratulations and thanks to every member of our team who have worked tirelessly to develop Centrivo. It is wonderful for their efforts to be recognised by SiGMA, and we thank the organisers and judges for this great honour.

Congratulations also to all the other award winners, at what was a tremendous event.”

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TURBO GAMES DEAL WITH SPRIBE
Digitain AGREES TURBO GAMES DEAL WITH SPRIBE

November 11, 2022 / New Partners

Leading iGaming software solutions supplier, Digitain, are delighted to announce that they have partnered with Spribe in order to add their original and innovative portfolio of Turbo Games to the Digitain operator network.

For Digitain, Ashot Sahakyan, International Relations Director, explained, “Fast games have been one of our recent hero products, in terms of popularity, growth in revenues and in bringing a new demographic to our partners’ operations and we are pleased to build on this success by adding Spribe’s signature collection of Turbo Games to our platform.

Spribe’s portfolio of nine exciting and engaging games combine new easy-to-understand mechanics with ground-breaking features that will further drive social interaction and stimulate betting activity for our partners.”

David Natroshvili, Managing Partner at Spribe, added, “We’re excited with our new partnership with Digitain, and we are sure their operators and their players will be thrilled with the unrivalled experience of that our games have to offer.”

“Turbo or Fast Games are a new category of casino game that allows operators to engage the millennial and generation z demographics and engage them with content that is fun, social and allows them to bet on their ability to beat the game and cash out at the right moment.”

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sportsbook-provider-award
Digitain’s Sportsbook quality recognised in Nordic Region

November 10, 2022 / Awards

We feel honoured and delighted to have received another prestigious award for our Sports Betting Platform and the many teams who work so hard to make it the successful solution it is.

The Baltic and Scandinavian Gaming Awards 2022 named us the Best Sports Betting Provider in the Nordic region at the ceremony which took place in Tallin in May 2022.

Simon Westbury, Digitain’s Chief Business Officer commented, “It is wonderful to receive industry recognition for such an important element of our product portfolio. It will encourage us to do even more to improve the player experience and to always expand, develop and provide our partners with even more improved iGaming solutions. Congratulations to the Digitain team for their continued efforts to excel. Many thanks also to the Baltic and Scandinavian Gaming Awards for this award.”

About DIGITAIN

DIGITAIN is a sportsbook and casino platform provider offering best of breed turn-key and API solutions. The company’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint into the Americas and Asia. It employs more than 700 of the brightest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff) with the aim of providing a one-stop-shop for its customers.

The multi-channel Digitain Gaming Platform allows operators to plug-in sportsbook, casino, live dealer and virtual sports modules, and includes an integrated payment gateway, bonus engine, CRM system and dedicated customer support. Its sportsbook product covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 90,000 live events each month, while its casino solution has 10,000-plus games from major casino suppliers such as Novomatic, Microgaming, NetEnt and Yggdrasil.

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eSports Supplier of the Year
Digitain wins Esports Supplier of the Year at the SBC Awards Latinoamérica

November 10, 2022 / Awards

Digitain is delighted to announce that we were honoured with the award of Esports Supplier of the Year at the SBC Summit Latinoamérica, which took place in Miami on 3rd November 2022.

SBC Summit Latinoamérica is the conference and trade show for senior executives in the Latin American betting and gaming industry. The event brought together the leadership teams and product specialists from retail and online operators in markets including Argentina, Brazil, Colombia, Chile, Costa Rica, Mexico, Peru, Puerto Rico, Dominican Republic, Uruguay and many others to share information about best practice, launching in new territories, localized marketing strategies, and the latest technology.

Simon Westbury, Digitain’s Chief Business Officer, commented,

“We are delighted and honoured to receive the award of eSports Supplier of the Year from SBC Summit Latinoamérica 2022.

This award is a great recognition of the efforts of the team behind the development and operation of this exciting, progressive product that is popular with our partners players globally. Congratulations to them and all the other winners at this great event.”

About DIGITAIN

DIGITAIN is a sportsbook and casino platform provider offering best of breed turn-key and API solutions. The company’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint into the Americas and Asia. It employs more than 700 of the brightest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff) with the aim of providing a one-stop-shop for its customers.

The multi-channel Digitain Gaming Platform allows operators to plug-in sportsbook, casino, live dealer and virtual sports modules, and includes an integrated payment gateway, bonus engine, CRM system and dedicated customer support. Its sportsbook product covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 90,000 live events each month, while its casino solution has 10,000-plus games from major casino suppliers such as Novomatic, Microgaming, NetEnt and Yggdrasil.

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DIGITAIN AGREES CONTENT AGREEMENT WITH GAMING CORP
DIGITAIN AGREES CONTENT AGREEMENT WITH GAMING CORP

November 9, 2022 / New Partners

Digitain, a leader in iGaming software solutions is pleased to announce that they have agreed a deal with Gaming Corp to add their captivating collection of casino games to the Digitain partner network.

For Digitain, Ashot Sahakyan, International Relations Director, said, “We’re delighted to welcome Gaming Corp to the Digitain platform. They are a highly creative and innovative studio with an exciting and engaging portfolio of games. I’m confident that Gaming Corp’s comprehensive range of casino games will be hugely popular with our partners and their players.”

Mats Lundin, Gaming Corp CCO explains, “Partnering with a company that has the pedigree and reach that Digitain offers is another big step forward in our journey. Gaming Corps is certainly in a growth phase with the diversity of our portfolio being a driving factor in our commercial success. We see an exciting future with this partnership and my thanks to the Digitain team for their support in making this happen.”

About DIGITAIN

DIGITAIN is a sportsbook and casino platform provider offering best of breed turn-key and API solutions. The company’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint into the Americas and Asia. It employs more than 700 of the brightest trading minds in the gaming industry (part of a wider workforce of over 2,000 staff) with the aim of providing a one-stop-shop for its customers.

The multi-channel Digitain Gaming Platform allows operators to plug-in sportsbook, casino, live dealer and virtual sports modules, and includes an integrated payment gateway, bonus engine, CRM system and dedicated customer support. Its sportsbook product covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 90,000 live events each month, while its casino solution has 10,000-plus games from major casino suppliers such as Novomatic, Microgaming, NetEnt and Yggdrasil.

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SBC-Awards-Digitain
Digitain wins Employer of the Year 2022 at the prestigious SBC Awards

September 26, 2022 / Awards

Digitain is both pleased and proud to announce that we have been recognised as our industry’s Employer of the Year 2022 at the recent SBC Awards ceremony that took place in Barcelona on 22 September.

Now in its ninth year of rewarding and celebrating the very best in sports betting and gaming, the SBC Awards recognise the achievements of operators, affiliates and suppliers from across all the major disciplines including payments, marketing, platform providers and data.

Simon Westbury, Chief Business Officer, who accepted the award from football legend Gaizka Mendieta, commented,

“I was delighted and honoured to receive on behalf of Digitain, the Employer of the Year Award from SBC.

This award is testament to all the hard work of all my colleagues who work tirelessly to create and maintain a culture of excellence.”

About DIGITAIN

DIGITAIN is a sportsbook and casino platform provider offering best of breed turn-key and API solutions. The company’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint into the Americas and Asia. It employs more than 700 of the brightest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff) with the aim of providing a one-stop-shop for its customers. The multi-channel Digitain Gaming Platform allows operators to plug-in sportsbook, casino, live dealer and virtual sports modules, and includes an integrated payment gateway, bonus engine, CRM system and dedicated customer support. Its sportsbook product covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 90,000 live events each month, while its casino solution has 10,000-plus games from major casino suppliers such as Novomatic, Microgaming, NetEnt and Yggdrasil.

 

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Peter-Nolan-igaming
Peter Nolan’s interview with iNTERGAMINGi

September 12, 2022 / Interviews

In the latest edition of Intergamingi’s Magazine, Digitain’s Research & Development Director, Peter Nolan, shares his thoughts on the key elements that need to be in place in order to build a successful sports betting business.

What are the major challenges when building a sports betting platform?

 I think it’s easier to discuss what I believe you have to get right in order to develop (and by the way, continue to develop) a successful sports betting platform.

I won’t go into the technology stack required, someone more informed is best covering that, although aspects such as speed, security and stability are obviously paramount. From a customer perspective there are a number of key things that have to be delivered if you want a sportsbook to be successful and these include the effectiveness of on-boarding, the range and quality of the sports betting content, the overall user experience and the comprehensiveness of the payment solutions provided.

A lot of marketing money gets spent in acquiring customers, so it’s important that the first experience a user has is an excellent one, so the registration journey has to be seamless, logical and quick. Verification, depending on the local regulations, has to be as painless a process as you can make it, and communication to new customers needs to be as clear and reassuring as possible.

It goes without saying that content is king for a sports betting platform, so a comprehensive range of global sports betting opportunities has to be delivered. A full range of betting markets and competitive odds to go with these opportunities are also required, plus the trading skills to deliver sustainable revenue stream for your partners is pretty important too.

Live betting is the hero product, and this has got to be delivered instantly and accurately, along with other supporting content via, in our case, our Live Match tracker, to ensure the best experience for the customers. In our case AI technology as well as a suite of algorithms, as well as our large team of traders, are used to ensure our in-play service is among the best available.

A recent YouGov research article regarding the Champions League final indicated that for bettors, user experience was the main driver in their selection of bookmaker. Odds, especially in-play, can be commoditised, so user experience delivered is paramount. This includes many factors including delivering intuitive navigation, ease of bet placement, market availability and speed of bet settlement. Also includes ensuring all the above is fit for purpose for a range of international markets.

Finally, payments. Customers have to be able to transact effectively with the operators so providing a wide range of methods is a key capability.  Processing deposits AND withdrawals quickly and securely is pretty obvious but are clear “moments of truth” for the customers.

Developing a platform which allows your partners the flexibility to provide a localised solution, no matter where they are in the world, so that they can successfully differentiate their offering is also a massive requirement. The challenge here from a provider perspective is to do this for all your partners on your network while maintaining and developing the overall technology to handle the change management and deliver the always-growing product roadmap.

How do you streamline your pre-match, live odds and live data services?

We have a large team of odds compilers, traders and risk managers involved in the process, who use a range of AI tools and feeds to manage this process. On average we supply around 90,000 live betting events each month to our partners, so speed and accuracy are obviously very important, and technology plays a large part in making this happen.

We have a very comprehensive Live Match tracker which combines a multitude of data feeds from 15,000 leagues and competitions globally, providing users with lots of useful stats and an interactive overview of live events.

What is the role played by digital marketing and gamification tools?

Not really my area of expertise, but I believe that having an effective digital marketing strategy and the capabilities and people to optimise it is a key strategic requirement for any sportsbook operator. Brand marketing is also important in order to gain trust and awareness for new ventures. However digital marketing (which is pretty multi-faceted) is most important for recruitment and retention of customers, via known approaches as SEO, paid search, social marketing. An effective CRM solution, where operators can develop a longer-term relationship with customers is another important requirement that needs to be part of the digital marketing toolbox.

Gamification is an interesting point. For a lot of customers, a sportsbook is a destination site – they arrive having a clear view what to bet they want to bet on, so the operator’s job is to make that an easy journey. Making the experience of placing a bet more gamified, or perhaps more entertaining – is an interesting discussion point. For me the entertainment delivered by having a bet is when watching the event, not in the transaction. However, I know that gamification is an area of interest for a lot of users and operators, and I hear lots of noise coming from the US about how this can be better introduced. Be interesting to see if there is any innovation emerging soon.

Where do affiliate systems and risk management fit into the picture?

Separately I’d say!

Affiliates are a vital part of the iGaming marketing ecosystem, generating new customer traffic streams for sportsbook operators, and even, in some cases, helping the long-term retention of customers. An effective affiliate system, where these partners are helped in the promotion of your business, and where communication and reporting of affiliate performance is available, can be an important part of the overall marketing strategy.

Rick management falls under the Trading umbrella. Provision of a wide range of sporting events, markets and competitive odds, as discussed above, is absolutely required if a sports betting business is to attract customers. An effective risk management team, and their supporting systems, is required if you want to have a successful, sustainable and profitable business.

In which markets does your company currently operate?

Digitain’s partner network of over 150 operators is mainly located in Europe, although we have partners also in Asia, Africa and Latam.

As the company continues to grow, which new markets are you looking to venture into and why?

We are building up our international sales team capabilities currently and are looking especially at new regulated markets, in Latam and elsewhere. We believe that we have the experience, technology and knowledge, as a business that started off as an operator, to be able to help new business be successful in these new emerging markets. Our flexible platform and our fantastic product and technology teams allow us to get our partners to market quickly, with a highly competitive offering, whatever the regulations require.

Why do you believe your company resonates with bettors?

As mentioned, we started off as operators ourselves, before becoming B2B suppliers. I think we understand well the operators needs and challenges, and we have built a business to ensure that our partners’ success is our success too. We have developed a highly effective and profitable sportsbook, delivered via Centrivo, our new fully featured iGaming platform which provides everything required to build a sustainable sports betting business. On top of that, we support our partners through the whole process, up to launch, with licensing, payment processing and marketing strategy guidance.

Where do you see the industry headed in the next year?

The economic challenges with cost-of -living increases globally are a concern, although, historically, sports betting business have been recession proof in the past. So, it will be interesting to see if there will be any reduction in consumer overall share of wallet for betting or recreational purposes.

On a positive note, innovation generally emerges from challenging periods, as business seek to be either more effective or more efficient – with the customers, hopefully, the main beneficiaries.

At Digitain, we have a team specialising in developing additional AI and machine-learning solutions to make our products even more advanced and more attractive to our partners.

Improving the speed and accuracy of sporting and odds and data, to improve the overall user experience seems to be a clear trajectory for the industry – as operators look to grow the live betting part of the business. Streaming will be focused upon, improved and made more immersive, with additional sports discovered.

Source: iNTERGAMINGi

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SoloAzar: World footballing legend Luís Figo, Digitain’s brand ambassador, visits Armenia headquarters

September 6, 2022 / Other

(Armenia) – Digitain are delighted to announce that their Brand Ambassador, footballing legend, Luís Figo, visited the Digitain headquarters in Yerevan on Tuesday 30th August to participate in a dedicated press conference and to spend some time with the various teams who make up the Digitain family.

About his visit, Luís Figo commented, “I’m excited to be part of this new partnership and I had a really enjoyable and extremely informative time visiting Digitain’s headquarters in Yerevan and learning more about the culture of the company. Digitain is a long-established and forward-thinking iGaming company, dedicated to offering a broad variety of successful iGaming solutions to partners all over the world. Becoming their Brand Ambassador was an easy decision for me.”

For Digitain, Vardges Vardanyan said, “It was my pleasure to welcome Luís to Yerevan and to Digitain’s headquarters. I am extremely happy that we have a partnership with someone of his international stature and reputation, who shares our progressive values and who can represent the Digitain brand with such assurance.”

Source: SoloAzar

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SiGMA-CIS-Awards-Digitain
DIGITAIN WINS BEST SPORTS BETTING PROVIDER AT SIGMA BALKANS / CIS GAMING AWARDS 2022

August 26, 2022 / Awards

Digitain are extremely pleased to announce that we have won the Best Sports Betting Provider 2022, at the recent SiGMA Balkans/CIS Gaming Awards, which took place in Belgrade.

The SIGMA Balkans / CIS Gaming Awards are recognised as one of the most prestigious industry awards ceremonies, covering this extremely important region for the iGaming industry. The awards recognizing excellence in achievement and delivery for leading suppliers and operators operating in this space.

Hmayak Arekelyan, Digitain’s Sales Team Manager, commented on receiving the award, “We are delighted and honoured to have been recognised by the SIGMA Balkans / CIS Gaming Awards in such an important category. To receive the Best Sports Betting Provider2022 is a fantastic recognition of the hard work and inspiration delivered by Digitain’s wonderful trading and technology teams.

Thanks to SIGMA Balkans / CIS Gaming Awards for recognising our efforts in this way. We will use this to inspire us to continue to deliver the very best sports betting products to our partners.”

About Digitain

DIGITAIN is a sportsbook and casino platform provider offering best of breed turn-key and API solutions. The company’s primary focus is on the regulated European market, with ambitious plans to expand its geographical footprint into the Americas and Asia. It employs more than 700 of the brightest trading minds in the gaming industry (part of a wider workforce of over 1,700 staff) with the aim of providing a one-stop-shop for its customers. The multi-channel Digitain Gaming Platform allows operators to plug-in sportsbook, casino, live dealer and virtual sports modules, and includes an integrated payment gateway, bonus engine, CRM system and dedicated customer support. Its sportsbook product covers 100 sports, taking in 15,000 leagues, and offers more than 3,000 betting markets. It also offers odds on 90,000 live events each month, while its casino solution has 10,000-plus games from major casino suppliers such as Novomatic, Microgaming, NetEnt and Yggdrasil.

 

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Luis-Figo-Digitain-cooperation
Newsflash: Luís Figo Joins Digitain as Official Brand Ambassador

July 6, 2022 / New Partners

It’s not every day an iGaming company can boast of collaborating with an absolute sports icon. In Digitain’s case, today is the day! We are thrilled to be sharing the terrific news that Luís Figo, the world-famous Portuguese footballing legend, will officially be joining the Digitain Group as Brand Ambassador. How cool is that!

Figo is widely acknowledged as one of the greatest players of his generation. He was a winger for several teams during his glory years, including Barcelona, Real Madrid, and Inter Milan. A slew of trophies, such as four La Liga titles, four Serie A titles, one UEFA Cup Winners’ Cup and a UEFA Champions League title, alongside the famous 2000 Ballon d’Or, 2001 FIFA World Player of the Year, were all clear manifestations of Figo’s utterly successful and vibrant career.

Luís Figo expressed his sincere delight in relation to assuming the role of Digitain’s Brand Ambassador and this visionary alliance. He commented, “I’m excited to be part of this new partnership and I look forward to representing Digitain. This is a long-standing and forward-thinking iGaming company, dedicated to offering a broad variety of successful iGaming solutions to partners all over the world. Becoming their Brand Ambassador was an easy decision.” 

As the founder of the Digitain Group, Vardges Vardanyan, put it, “It’s an immense thrill to welcome such a phenomenal iconic figure as Luís Figo to the Digitain family. When it comes to the worldwide representation of an iGaming company with the latest sports betting solutions, that is Digitain, Figo – praised for his unequalled reputation, impressive background and winning attitude – is undoubtedly the perfect choice to symbolise our Sportsbook’s quality, innovation and effectiveness. We’re really keen to work with this sports icon.”

Congratulations all round! It’s a key chapter in Digitain’s history we’re all going to remember and cherish, and it’s a mind-blowing collaboration that will surely propel Digitain  to new heights. 

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