iGaming endüstrisinin sürekli değişen ihtiyaçlarını karşılamak için ürünlerimizi geliştirmeye ve iyileştirmeye devam ettiğimiz geçtiğimiz yıl Digitain için heyecan verici bir yıl oldu. 2023 yılına girerken ürünlerimizdeki bir dizi yeni özellik ve güncellemeleri duyurmaktan heyecan duyuyoruz.

iGaming Platformu

iGaming Platformumuzdan başlarsak; oyuncu deneyimini geliştirmek ve operatörlerin işletmelerini yönetmelerini daha da kolaylaştırmak için bir dizi yeni özellik ekledik. Bu özellikler şunları içerir:

• Geliştirilmiş Promosyonlar: En son haberler ve promosyonlarla oyuncularınızı bilgilendirin ve ilgilerini üzerinizde tutun.
• Toplu Bakiye Düzeltme: Bu kullanışlı özellik ile birden fazla oyuncunun bakiyesinde aynı anda düzenlemeler yapın.
• Çağrı Talebi: Oyuncuların platform üzerinden direkt olarak müşteri hizmetlerinden bir çağrı talep edebilmelerini sağlayın.
• Domain Yapılandırması: Platformunuz için birden fazla domain’i kolaylıkla yapılandırın ve yönetin.
• Etiket Sistemi: Oyuncularınızı özelleştirilebilen bir etiket sistemi ile organize edin ve kategorilere ayırın.
• Lobi Yönetimi: Platformunuzun lobisini yönetin ve özelleştirin.
• Toplu Spor Bonusları: Aynı anda birden fazla oyuncuya bonus uygulayın.
• Otomatik Cashback: Oyuncularınız için otomatik cashback ayarlayın.
• Bonus Kampanyaları: Platformunuz için bonus kampanyaları oluşturun ve yönetin.
• Dinamik Oyun Segmentleri: Oyuncu davranışları ve diğer kriterlere göre dinamik oyun segmentleri oluşturun.
• Anlık Bildirimler: Oyuncularınızı bilgilendirmek ve ilgilerini sitenizde tutmak için anlık bildirimler gönderin.

Spor Bahis Platformu

2022 yılında, operatörlerin oyuncuların ilgisini çekmelerine ve onları kaybetmemelerine yardımcı olmak adına sizlere bir dizi yeni ve gelişmiş özellik sunmak için çok çalıştık. Geliştirilmiş oyuncu deneyiminden en yeni bahis seçeneklerine kadar güncellemelerimiz sizlere en iyi spor bahis deneyimini sunmak için tasarlandı. Sürekli değişen spor bahisleri dünyasında rakiplerden bir adım önde olmanın önemini anlıyoruz ve güncellemelerimiz de bu konudaki kararlılığımızı yansıtıyor.

• Sport Cashback Bonusu : Belirli sporlarda oyunculara cashback bonusları sunun.
• Sport Jackpot: Etkileşimi arttıracak eşsiz Sport Jackpot
• Spor Turnuvası: Belirli sporlar için turnuvalar yaratın ve yönetin.
• 2 Gol Önde Erken Ödemesi: Oyunculara, takımları 2 gol öndeyse erken ödeme alma seçeneği sunun.
• AI Spor Önerisi Motoru: Oyuncularınıza alışkanlıklarına bağlı olarak daha iyi oyunlar sunun
• Bahis Yarışması Turnuvası: Spor Bahis Platformunuz için bahis yarışları oluşturun ve yönetin.

Geçtiğimiz yıl Spor Bahis Platformumuza yeni özellikler geliştirmekle kalmadık, mevcut tekliflerimize de iyileştirmeler yaptık. Bu güncellemeler, müşterilerimize daha da kapsayıcı ve kullanıcı dostu bir deneyim sunma hedefiyle gerçekleştirildi. Spor Bahis Platformumuzun sunduklarını iyileştirmek ve bunlara yenilerini eklemek için sürekli olarak çalışıyoruz ve bizi sürekli olarak desteklediğiniz için size teşekkür ediyoruz.

Tek durak iGaming çözümünüz

Sanal Sporlar

Sanal Sporlar teklifimiz de yeni ve heyecan verici sanal spor oyunlarının eklenmesiyle genişletildi.

Yeni eklentilerimizle oyuncularınızın ilgisini çekin ve onları elinizde tutun:

Online

• Tazı Yarışı
• İngiltere Ligi
• Afrika Kupası
• Dünya Kupası
• Avrupa Kupası
• Şampiyonlar Ligi
• Copa Libertadores
• Keno

Perakende

• Tazı Yarışı
• İngiltere Ligi
• Dünya Kupası
• Afrika Kupası
• Avrupa Kupası
• Keno

Digitain’de sürekli olarak ürünlerimizi geliştirmek için çalışıyoruz ve bu yeni özelliklerin müşterilerimize ne gibi faydalar sağlayacağını görmeyi heyecanla bekliyoruz. Geri bildirimlerinizi gözlemlemeye ve gerekli oldukça iyileştirmeler yapmaya devam edeceğiz. Bu güncellemeler hakkında herhangi bir sorunuz varsa veya ürünlerimiz hakkında daha fazla bilgi almak istiyorsanız lütfen bizimle iletişime geçmekten çekinmeyin.

Centrivo

Centrivo, Digitain’in geçtiğimiz 2022 yılında yayına giren hepsi bir arada iGaming Platformu ve iGaming sektöründe en yüksek kalitede çözüm olarak hızlı bir şekilde yer edinmeyi başardı. Platform, operatörlere iGaming iṣletmelerini baṣlatmak ve yönetmek  için gerekli olan tüm temel bileṣenleri ve içerikleri sağlayan bir merkez olarak hizmet vermektedir.

Platform risk yönetimi araçları, marka yönetimi, veri analiz ve takibi, kullanıcı arayüzü özelleştirmesi, oyuncu profili yönetimi ve kategorizasyonu dahil olmak üzere çok geniş bir özellik ve işlev yelpazesi sunuyor.

Centrivo’nun en büyük avantajlarından biri kullanım kolaylığı. Platformun son derece sezgisel ve kullanıcı dostu olması, operatörlerin onu kullanımını ve özelliklerinden en iyi şekilde yararlanmalarını kolaylaştırıyor.

Centrivo aynı zamanda operatörlerin markalarını birkaç dakika içinde kurmalarını sağlayan çoklu dil ve çoklu para birimi desteği, eksiksiz bir raporlama birimi ve oyuncu odaklı otomasyon da içeriyor. Platformun son derece esnek ve özelleştirilebilir olması operatörlerin onu kendi özel ihtiyaç ve gereksinimlerine göre uyarlayabilmelerini sağlıyor.

Bu esneklik, sağlam ve güvenilir teknolojisi ile birlikte Centrivo’nun endüstride önde gelen iGaming çözümü olarak bilinmesini sağladı.

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Starting an iGaming company, whether it’s opening a new business or taking your land-based casino online is a serious feat. The good news is that the industry is evolving very fast, which provides operators numerous opportunities for success. As a result, there are more and more operators entering the market, with the hope to leverage iGaming. Making it challenging for companies to survive and grow into respected operators.

Why the Right iGaming Software Provider Matters?

The extremely competitive market and increased player expectations make running an online gaming business challenges. The key to being successful in this ever-changing industry is having a trusted iGaming software provider. A high-quality igaming software provides secure and rigid business growth, and most importantly, boosts ROI.

When choosing your iGaming software provider, you need to make sure you can rely on this trusted partner to go through the stages of leading a successful online gaming business. Meaning, your trusted iGaming software provider should have the following features.

1. Robust and Flexible Platform

The provider should provide a scalable and flexible platform that will be the basis of your operations. It should be able to accommodate all your business needs. The platform will be the core of your iGaming business, and the place where you store all your user data and manage your gaming processes. Whether you go for a white label or turnkey solution, your iGaming platform must contain some basic features.

2.Wide Variety of Quality Games

Even the best developed platform is worthless if it doesn’t offer a large scale of top quality games. The platform should enable you to add comprehensive Sportsbook, Casino, Live Casino, VR Casino, and Skill games to ensure player engagement and enjoyable user experience. The most reliable iGaming software providers offer a wide variety of cutting-edge gaming and betting solutions to meet the varying players’ needs.

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3.Advanced Customer Relationship Management Tools

An iGaming platform should take special steps to attract players and keep them engage. One way to do that is by offering bonuses, jackpots and tournaments with big pool prizes. Most iGaming platforms come equipped with CRM tools that will enable you to better understand players’ needs. Then, offer them what they want, reduce the churn rate, refine player segmentation for targeted market and so on.  

4.Anti-Fraud and Risk Management Tools

Online gaming operators are often the target of cheaters seeking ways to take more than they fair share. Since risky players can cause a huge problem, protecting your gaming business from fraudulent activities is crucial. When choosing an iGaming software provider they offer an AI-powered real-time risk management system. Most modern ML-based risk management tools allow gaming operators to promote responsible gaming, and instantly detect and manage risky players, so they can preventing fraudulent activities before they happen happens.

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5.Multicurrency and Multilingual Support

Providing players with 24/7 support is another extremely important aspect of running an iGaming business. Cos if you fail to provide a correct answer to only one question, you risk losing a customer. But some of the trusted iGaming software providers also provide services such as – top-quality, prompt, helpful, multichannel, and multilingual support. Moreover, you need to make sure your software provider is also enable players to use different payments methods in multiple currencies.

Final Words

There are the top 5 factors you need to consider when choosing an iGaming software provider. The company you partner with needs to be able to provide you full support, comprehensive tools and featured that will help you run a successful iGaming business.

There are many gaming and betting software providers on the market that offer all-in-one, innovative solutions that ensure the growth of your company. And it’s up to you to do your research, and find that one that best fits your needs. Making the right decision and picking the best and most trusted iGaming software provides is how your company can stand out of the competition with a rich offering of quality games, increasing number of returning players and sustainable income. So make it wisely.

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For decades, gaming leverages human psychology to motivate user behavior. Players can spend hours on a single game and enter a state of flow more easily than in other fields. This is no accident because games are designed using neuroscience and neuromarketing tools and concepts to analyze consumer behavior and determine how a person will respond to various (marketing) factors to ensure maximum engagement and drive sales.

Neuroscience Concepts used in Gaming

Based on the key neuroscience concepts, cognitive load, search and attention, and branding, iGaming companies and casinos use several tools to design and develop gaming sites and platforms which attract a large number of players and maximize spending to ensure players will come back to play again.

Cognitive Load

The cognitive load refers to the amount of information people are processing at any one time. Cognitive load is connected to working memory, thus the more information in the short-term memory, the higher the cognitive load. Consequently, as the cognitive load increases, consumers’ ability to make purchasing decisions decreases.

That is why it is important to manage consumers’ cognitive load proactively and lower the number of choices or features. One clear implication is creating simpler UI/UX that lowers the cognitive loads, thus yields better engagement.

Another important factor in product design and creation is the underlying product mechanics. Slot machines are a great example here for proving why a simple game can be very popular for a very long time. The game mechanics of slot machines create the lowest cognitive load for players. This game provides entertainment without using too much (mental) energy.

Search and Attention

Another very powerful application of neuromarketing is based on a consumers’ search process and the selection they make afterward. There are two types of search, driven by different parts of the brain.

Bottom-up search, where a person makes an unconscious decision because something grabbed their attention. This search is generally driven by color, contrast, shape or density, and the persons usually end up buying something unplanned.  The other type is top-down search where a person is looking for something specific and makes a more conscious decision.

When creating a gaming platform or online casino site it is important to determine the type of search your consumers will conduct. Then, based on your UI/UX on that insight. If you want players to engage easier – try a new game, increase their in-game time and spending – then you need to make those options stand out during a bottom-up search.

Importance of Branding

The value of branding is much debated in neuromarketing, but it shows as very important, and at times crucial for consumers making a purchasing decision. Branding helps consumers minimize the cognitive load and makes decision making easier. A familiar brand tells consumers a lot about the product (style, quality, durability, etc.), whereas an unfamiliar brand requires spending a lot of mental energy assessing that information. Thus, a familiar product will probably be chosen.

Branding also helps ease the search process, especially bottom-up search – a familiar brand is more likely to attract the consumers’ attention. Additionally, strong brands create (positive) emotions around products even before consumers consciously evaluate the product.

Influencing Players’ Behaviour

Neuromarketing is a fairly new discipline that has major implications in gaming. In combination with neuroscientific tools like reward escalation, social proof and collaboration mechanisms, iGaming sites and online casinos ‘hook’ their players to stay in the game for longer periods of time to try to out-score their opponents.

Understanding how players’ brains work and what motivates them can greatly help game designers to tailor games for better in-game experience, thus encouraging players to come to the same platform again and again. Ultimately, the cycle of playing, competing and occasionally winning, translates to better business and bigger profits for iGaming sites and online casinos.

Every year, we witness new trends in technology that move and shape the next cycle of innovation. Even though some of these disruptive technologies are still developing, their application is expected to change and enhance many processes across various industries. They will shape the future of many companies and challenge business owners and investors alike to either jump on the innovation train or stay behind and lose business.

Changes in the Tech-Landscape

Companies are increasingly looking for new technologies that will increase employee engagement and expand their market shares, while they are carefully gathering data relating to their competitors’ successes of failures.
But which are the dominant trends that spark the innovation train and offer business new opportunities in 2021?

Quantum Computing (supercomputing)

Quantum computing is still an emerging technology and still in its infancy, but it has the potential to reshape problem-solving and find application through a variety of quantum computing services across many industries. Automotive, finance, science, security, insurance, pharmaceuticals, military, and research, to name a few, have the most to gain from this advanced technology.

The ability to process large volumes of data can solve many modern business challenges including data analysis, supply chain logistics, risk management. Quantum computing can provide companies with an undeniable competitive edge and help them deal with problems everyday computers can’t solve.

While quantum computers are not yet available for regular use, it is a good time for businesses to increase their knowledge and understanding of the technology to identify potential applications and consider possible security implications. For most enterprises, this means remaining in the exploration phase through 2022 and exploiting the tech later.

Smart Machines

Smart machines have the potential to change the way many tasks and processes are performed. The fusion of cloud computing, big data, robotics, and IoT leads to creating machines with extended capabilities, capable of operating autonomously and securely, able to avoid and correct errors, learn and anticipate future events, and interact with other machines and systems. The application of smart machines is extensive – from an everyday mundane task to advanced tech processes, offering a competitive advantage to companies that adopt this technology, and the opportunity to move profit margins and streamline manufacturing processes.

This is yet another technology which is still developing and is expected to blossom through 2021, along with other spreading technologies such as intelligent personal assistants, advanced global industrial systems, and smart advisers, making smart machines the most disruptive tech in the history of IT.

API Platforms

API technology has enabled companies from similar and/or complementary industries to work together to maximize business opportunities. Integration of different services increases the chance for companies to earn higher profits from customers while offering relevant services. API platforms are based on the idea of creating an open, connected future, where customers are allowed to see all their information in one place.

One industry to mostly benefit is iGaming because API platforms would enable operators to satisfy all of their players’ needs. Integrating all necessary information and services in one place, among many things, ensures making transparent transactions and never having to put a player on hold because of a queue or missing key information.

Businesses are becoming increasingly dependent on technology-based partnerships, and API integration is the key to unlocking these growth possibilities. They will enable organizations to establish a competitive advantage and additionally, open a whole new customer-base for each company.

Instant payments

The demand for convenience and instant money transfers keeps growing. As a result, new payment solutions are emerging on the market, making it easy for consumers to transfer money between each other or pay for various products and services. At the beginning 2018, InstaPay Tracker reports there are 30 live instant payment solutions worldwide and 18 more announced for the upcoming years.
These new payment solutions are easy to use and offer numerous benefits for businesses. eCommerce and iGaming and the two industries that are expected to reap immediate benefits from implementing instant payment solutions because that way users can sign up and start making payments straight away.

Offering instant payments solution in addition to standard sign up and registration options prevent drop-outs and improve conversions because users won’t have to go through several redirects and wait to be able to start playing or purchase a product. Moreover, instant payment solutions enable full KYC compliance, which further speeds up the process of player registration.

Robotic Process Automation (RPA)

Artificial intelligence, machine learning, and speech recognition are nothing new, but these trends are still developing and finding new applications daily. The advancements in these fields, however, are very prominent and are changing the way businesses operate.

Robotic process automation software has become very trendy among many businesses because automating time-consuming tasks can save employees time and ensure processes are conducted smoothly and accurately.

An industry that is predicted to be heavily impacted by RPA is iGaming, with the expectancy that bots and automated betting will make an apparent takeover during and post-2021. Moreover, machine learning technology and AI sports traders are continuously developing. Their ability to process data and events immediately and more accurately has many benefits for operators including, processing live feeds and social profiles, setting markets and real-time odds, to name a few.

Technology-Powered Success

Over the years, SciFi movies have depicted AI robots as these powerful machines that will take over the world. Perhaps way too far such a reality, but we do live in a world where the lines between the physical and the digital are becoming increasingly blurred.

Small developing companies have the power to break monopolies, and flexibility has to prove to be one of the most critical aspects of innovation. With new technologies penetrating the business sphere faster, consolidating and diversifying innovation tactics is more important than ever. Fortunately, having a solid strategy in combination with reliable innovation software and management team, and adjusting to changes should prove exciting and beneficial, rather than scary.

Which innovation trends are you looking to introduce to your organization in 2021?

Asia has displayed great progress in improving the gaming industry. Apart from the places that are already established in gambling such as Macau, there are also the countries that are looking to enter the market big time, such as Japan. Let’s take a look at some of the overall state of affairs in gambling on the biggest continent.

China

The rapid improvement of the Chinese economy resulted in the increasing popularity of the gambling industry. However, apart from the state-run lottery, the only two places where people can actually play casino games in China are Macau and Hong Kong.

Being unable to gamble in mainland China, many Chinese citizens visit Macau which is nowadays considered an important gaming center, similar to Las Vegas.

In fact, the overall annual turnover of Macau is five times bigger compared to Vegas, so it’s pretty clear which area can be considered the gaming capital of the world at the moment.

Japan

The Japanese government, led by Prime Minister Shinzo Abe, decided to make a historical change in the country by legalizing the building of three integrated resorts.

According to some analysts, Japan is predicted to be a huge gaming market — even bigger than Macau or Las Vegas. Consequently, a big battle among some of the most significant gaming operators is currently underway, as they are trying to win the affection of the government and receive a licence for building an integrated resort (IR).

The government also needs to select three locations which are the most suitable for IRs, and many variables are in the game right now. One thing is certain — Japan’s untapped market is very lucrative for gaming operators.

The Philippines

Filipinos have an opportunity to play casino games and bet on sports country-wide, as they have a very powerful organization that licenses and regulates the market in the country. The Philippine Amusement and Gaming Corporation (aka PAGCOR) is responsible for licensing casinos in almost every part of the Philippines, except for a couple of special economic zones that have authorities of their own.

Singapore

Singapore has been one of the gambling centers in Asia for quite some time now, as it currently features ten land-based casinos, a horse track, and a couple of poker rooms and bingo halls. In fact, Singapore — Marina Bay in particular — is home to one of the most beautiful casino buildings operated by Las Vegas Sands, and its name is Marina Bay Sands. Chances are high that you already know what we’re talking about if you’re a gaming enthusiast.

India

India has a somewhat love/hate relationship with gambling, as it is legal only in certain parts of the country. Although its residents can bet on horse racing and lottery country-wide, they can enjoy other games only in the states of Sikkim, Goa and Daman. It’s safe to say that many operators are in the “grey area”, meaning they are neither legal nor completely illegal, as India struggles to define some games as gambling, according to their current law.

Foreigners Only Approach

Some countries in Asia, including South Korea and Vietnam, officially banned gambling, yet they offer casinos and other gambling facilities for foreigners. In other words, if you visit South Korea, you will be able to play casino games legally, but South Korean citizens will not.

Islamic Countries

The majority of Islamic countries completely banned gambling. These are mainly Middle Eastern countries such as UAE, Kuwait, Qatar, and more. Even if you are just visiting, you will not be able to find any casinos or sportsbooks there, and will probably be prosecuted for taking part in any kind of illegal gambling activity.

Illegal Gambling and Online Gaming

Although some Asian countries either completely prohibit or partly allow gambling activities, their citizens still manage to enjoy various gaming options, including illegal gambling and playing casino games on online offshore-licensed casinos.

In other words, some countries do not focus much on this type of behavior of their residents, meaning that people residing in those countries are free to play games in online casinos. On the other hand, certain states (especially the Islamic ones such as the UAE) pay a lot of attention to this “issue,” banning any type of gambling content, including online gambling.